Sinatra whiskey makes UK comeback

7th August, 2014 by Lauren Eads

A limited edition Jack Daniel’s whiskey that pays homage to Frank Sinatra is set to make a return to the UK.

Sinatra Select Sinatra Select was originally released in 2012 to travel retail outlets to mark the singer’s birth.

Now the limited edition whiskey is making a comeback set to be released at Selfridges and The Whisky Shop in London with an RRP of £150.

To celebrate its relaunch, complimentary serves of Sinatra on the Rocks will be available to consumers at a number of Sinatra’s favourite London haunts.

Sinatra was known to be a loyal fan of the spirit often raising a glass of Jack Daniel’s Old No.7 on stage.

The expression is described as having a “bold oak flavour, rich amber colour and exceptionally smooth vanilla finish”, and is crafted from special ‘Sinatra Barrels’, hand selected by Master Distiller Jeff Arnett.

Ffion Jones, brand manager of super premium american whiskies at Bacardi Brown-Forman Brands said; “We are thrilled Sinatra Select is returning for the second time giving consumers another opportunity to try the smooth whiskey.

“To celebrate Sinatra Select we are inviting new and existing fans to try the special edition Tennessee Whiskey by visiting one of Sinatra’s favourite London locations and raising a glass of complimentary Sinatra on the Rocks to Mr. Jack!”

Jack Daniel’s Sinatra Select will be available in Selfridges and The Whisky Shop with an RRP of £150.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more