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Thursday 2 July 2015

Sinatra whiskey makes UK comeback

7th August, 2014 by Lauren Eads

A limited edition Jack Daniel’s whiskey that pays homage to Frank Sinatra is set to make a return to the UK.

Sinatra Select Sinatra Select was originally released in 2012 to travel retail outlets to mark the singer’s birth.

Now the limited edition whiskey is making a comeback set to be released at Selfridges and The Whisky Shop in London with an RRP of £150.

To celebrate its relaunch, complimentary serves of Sinatra on the Rocks will be available to consumers at a number of Sinatra’s favourite London haunts.

Sinatra was known to be a loyal fan of the spirit often raising a glass of Jack Daniel’s Old No.7 on stage.

The expression is described as having a “bold oak flavour, rich amber colour and exceptionally smooth vanilla finish”, and is crafted from special ‘Sinatra Barrels’, hand selected by Master Distiller Jeff Arnett.

Ffion Jones, brand manager of super premium american whiskies at Bacardi Brown-Forman Brands said; “We are thrilled Sinatra Select is returning for the second time giving consumers another opportunity to try the smooth whiskey.

“To celebrate Sinatra Select we are inviting new and existing fans to try the special edition Tennessee Whiskey by visiting one of Sinatra’s favourite London locations and raising a glass of complimentary Sinatra on the Rocks to Mr. Jack!”

Jack Daniel’s Sinatra Select will be available in Selfridges and The Whisky Shop with an RRP of £150.

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