Humphrey Bogart gin to launch

6th August, 2014 by Lauren Eads

A gin dedicated to one of Hollywood’s biggest film icons is set to launch in the US and UK in association with the late Humphrey Bogart’s estate.

ROK Stars Bogarts GinRok Drinks, the beverages division of ROK Stars PLC, co-founded by Patron Tequila magnate John Paul DeJoria and UK entrepreneur Jonathan Kendrick, announced the launch of its Bogart’s Real English Gin today.

Humphrey Bogart began acting in 1921 and went onto become one of America’s great cultural icons making his breakthrough in 1941 starring as the lead in both High Sierra and The Maltese Faction, later appearing in films including The African Queen and Casablanca.

Bogart was said to be a great lover of gin, making this partnership all the more authentic for his family who have lent their support to the project.

Stephen Bogart, son of Humphrey Bogart and Lauren Bacall, said: “For the Bogart Estate to lend my father’s name to a project, we look for a great partner and an authentic connection. It doesn’t get any better than teaming with the co-founder of Patron Tequila to bring Bogart’s Gin to the world.

“Like Bogie, the gin is classic, no-nonsense, and smooth. Since my father was a very quotable man, each bottle will contain a great Bogart quote.”

One such quote to appear on bottles of the gin will be Bogart’s now famous, “never trust a man who doesn’t’ drink”, while the gin itself has been described as “small-batch, hand-crafted artisanal gin.”

Robbert de Klerk, who co-manages the Humphrey Bogart Estate with Stephen Bogart, added: “Bogie loved gin, and it was one of his private passions that he incorporated in his film performances. Casablanca’s Rick Blaine was a chess player because Humphrey Bogart was a passionate chess player.

The boat in Key Largo was named Santana after Bogie’s own boat. And gin featured in his films because Humphrey Bogart loved to drink gin. We are very proud of Bogart’s Gin.”

While John Paul DeJoria, co-founder of Rok, described Bogart as a “true gin enthusiast”.

The gin will be bottled at 45% abv and distilled in Cambridge with an RRP of £35, with ROK expected to announce its US distributors in the next month, following by the UK.

Humphrey Bogart

Humphrey Bogart

One Response to “Humphrey Bogart gin to launch”

  1. steven says:

    This isn’t distilled in Cambridge at all. There is only one distillery in Cambridge and they don’t make it!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more