Craft beer to raise money for burnt pier

12th August, 2014 by Neal Baker

A UK craft beer has been created to raise funds to restore Eastbourne pier which was recently burnt down.

The pier in Eastbourne was the scene of a huge fire in July (Photo: Oast House Archives)

The pier in Eastbourne was the scene of a huge fire in July (Photo: Oast House Archives)

The Long Man Brewery based in Sussex has teamed up with Eastbourne’s Curious Beer Club to produce the beer, cleverly named Craft Pier.

The Morning Advertiser reports that all profits from the sale of Craft Pier – up to the target £10,000 – will go to the fund set up to support businesses affected by the fire.

Eastbourne Pier suffered from a serious fire last month that gutted out the 140-year-old structure, prompting a visit from Prime Minister David Cameron in the days after as a show of support.

Police are currently treating the incident as suspected arson.

Head brewer at Long Man Brewery, Jamie Simm, told the Advertiser: “When people drink [Craft Pier] they know they’ll be helping those affected rise up again, and hopefully it’ll evoke a real nostalgic sense of the seaside too.”

The brew is a new version of Long Man’s flagship Long Blonde beer with added ingredients including Phoenix hops. It will be sold locally in the seaside town.

Rachel Ainsley, licensee at local pub the Dolphin, said: “The Longman Brewery beers all sell incredibly well and without a doubt Craft Pier will do very well at the pub. The beer will become one of our permanent fixtures here and we are hoping to raise £10,000 from it.

“We are delighted to be involved in helping to raise money for the pier and there’s been a great community effort all round.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more