Craft beer to raise money for burnt pier

12th August, 2014 by Neal Baker

A UK craft beer has been created to raise funds to restore Eastbourne pier which was recently burnt down.

The pier in Eastbourne was the scene of a huge fire in July (Photo: Oast House Archives)

The pier in Eastbourne was the scene of a huge fire in July (Photo: Oast House Archives)

The Long Man Brewery based in Sussex has teamed up with Eastbourne’s Curious Beer Club to produce the beer, cleverly named Craft Pier.

The Morning Advertiser reports that all profits from the sale of Craft Pier – up to the target £10,000 – will go to the fund set up to support businesses affected by the fire.

Eastbourne Pier suffered from a serious fire last month that gutted out the 140-year-old structure, prompting a visit from Prime Minister David Cameron in the days after as a show of support.

Police are currently treating the incident as suspected arson.

Head brewer at Long Man Brewery, Jamie Simm, told the Advertiser: “When people drink [Craft Pier] they know they’ll be helping those affected rise up again, and hopefully it’ll evoke a real nostalgic sense of the seaside too.”

The brew is a new version of Long Man’s flagship Long Blonde beer with added ingredients including Phoenix hops. It will be sold locally in the seaside town.

Rachel Ainsley, licensee at local pub the Dolphin, said: “The Longman Brewery beers all sell incredibly well and without a doubt Craft Pier will do very well at the pub. The beer will become one of our permanent fixtures here and we are hoping to raise £10,000 from it.

“We are delighted to be involved in helping to raise money for the pier and there’s been a great community effort all round.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Editorial Assistant

Scotchwhisky.com
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more