You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Tuesday 30 June 2015

Constellation buys Casa Noble Tequila

13th August, 2014 by Lauren Eads

Constellation Brands has closed a deal to buy Carlos Santana’s super-premium Tequila brand, Casa Noble.

All-Casa-Noble-Tequila

Casa Noble Tequila’s range

The acquisition, which is expected to complete in September, will see Constellation take on its first super-premium Tequila entering a market which grew by 10% in the US in 2013, according to DISCUS.

Casa Noble has posted “consistent, double-digit growth” in recent years, according to Constellation, who said it was a “natural fit” for its portfolio.

Rob Sands, chief executive officer of Constellation Brands, said: “It complements our successful Mexican beer brands and we intend to leverage our existing strong routes-to-market, as well as our marketing expertise and deep knowledge of the Hispanic consumer.”

Casa Noble Tequila is made from organic blue agave grown in the hills of Jalisco, Mexico – a region known for its soil that produces high quality agave.

Otto Hoernig, CEO and chairman of Casa Noble Holdings, said: “The original co-founders of Casa Noble and true tequila visionaries David Ravandi, Carlos Hernandez and Jose Hermosillo created a truly elegant brand. Together with our equity partner, Carlos Santana, we built upon the brand’s integrity and commitment to quality, resulting in this new future for Casa Noble with Constellation Brands.”

Jose “Pepe” Hermosillo, will join the Constellation team to lead development of Casa Noble overseeing the brand’s operations and remaining the brand’s most senior ambassador.

Casa Noble is available in four varieties: a blanco Crystal Tequila, Anejo, Single Barrel bottlings and Reposado.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Britain’s cocktail habits expose north south divide

A survey has revealed Brits' cocktail preferences depend on there they live, more...

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

Tesco to announce more sales woes

Tesco's travails look set to continue, as City analysts say it is preparing to more...

PR Manager

Competitive

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

Deadline looms for IWSC digital post

The International Wine & Spirit Competition has made a final call for more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Range of Victorian gins launched in UK

A range of gins celebrating the Victorian gin-making era has been launched in more...

New £25m Chivas distillery opened

Nicola Sturgeon hailed the "exceptional quality" of Scotch whisky as she opened more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

AB InBev invests $1.5bn in US

Brewing colossus Anheuser-Busch InBev has announced plans to invest over US$1 more...

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

Tequila leads luxury spirits boost

Luxury brands of Tequila backed by celebrities such as P Diddy and George more...

Social Media Editor

Competitive

Top 10 wines in the US press

An impressive Tannat-Merlot-Zinfandel blend from Uruguay and a Vernaccia from more...

Beck's forced to issue $50 refunds

Anyone that has bought a Beck's beer in the past four years could be entitled more...

13-year-old drives drunken parents home

Parents in Texas have been charged with child endangerment after having their more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...