You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 1 July 2015

Champagne magnate Nicolas Feuillatte dies

13th August, 2014 by Lucy Shaw

Nicolas Feuillatte, founder of the largest cooperative in Champagne and the number one selling Champagne brand in France, has died aged 88.

Born in Paris on 29 January 1926, Feuillatte turned down the chance to inherit his family business and instead moved to the US where he went on to become the largest importer of African coffee into the country.

A prominent figure among the New York jet set, Feuillatte partied with the likes of Jackie Kennedy-Onassis, Princess Diana and actress Lauren Bacall.

Returning to France aged 40, Feuillatte bought the 12-hectarte Domaine de Bouleuse in the Ardre Valley near Reims and embarked on a career in the Champagne business.

Nicolas Feuillate and Princess Diana

Nicolas Feuillate and Princess Diana

Described as “daring and visionary in his approach” with “boundless energy and a profoundly independent spirit”, a non-conformist, Feuillatte initially produced Champagne to sell to his celebrity friends.

In 1986 he linked up with Henri Macquart of the Centre Vinicole de Champagne (CVC).

The name of their company became the Centre Vinicole – Champagne Nicolas Feuillatte, which now comprises 80 cooperatives spanning 5,000 growers and 2,225 hectares of vineyard land with a storage capacity of 100 million bottles.

Last year, the company exported 10.4 million bottles of Champagne, making it the third best selling Champagne brand in the world behind Moët & Chandon and Veuve Clicquot.

Nicolas Feuillatte remains the number one selling Champagne brand in France. This May, it reported record net operating profits of €17.8 million for 2013.

A month earlier, the brand employed Champagne Drappier’s Guillaume Roffiaen as director of winemaking and quality.

Nicolas Feuillatte produces a broad range of Champagnes, from an entry-level collection to a Grand Cru range designed to be enjoyed with food.

Its prestige cuvée, Plames d’Or, is a vintage Pinot Noir and Chardonnay blend from top sites such as Le Mesnil, Chouilly and Ambonnay aged for a minimum of nine years housed in a dimpled black bottle. It also produces Palmes d’Or Rosé.

Sold in 76 countries, Nicolas Feuillatte has a particular interest in sponsoring art and cultural events around the world. Each year the company selects an “artist of the year” who completes an original work for the brand.

Feuillatte died on Sunday.

One Response to “Champagne magnate Nicolas Feuillatte dies”

  1. Gerald Martin says:

    As a man of French Italian ancestry brought with whine at the table I learned early on how to choose wines and Champagne by taste and not cost. While some deserve their price, others do not. Among the most wonderful Champagnes at any cost is Nicolas Feuillatte Rose. It is no surprise to me that a man of Mr. Nicolas Feuillatte’s stature and class produced such an amazing Champagne. It appears he lived a wonderful life and he will surely be missed by many. God speed Nicolas Feuillatte.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Armand de Brignac launches its most expensive Champagne ever

Jay-Z’s Champagne brand Armand de Brignac has launched its most expensive more...

Top 10 modern wine drinker stereotypes

From Rioja lovers to Champagne quaffers, the drinks business has more...

10 richest people in the UK drinks trade

As The Sunday Times Rich List 2015 reveals the wealthiest individuals in more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Top 12 Australian fine wines

Australian fine wines have made the headlines of late. But what are the names more...

Asda warns suppliers of Champagne scam

Asda is warning suppliers to be on guard after several companies received more...

Top 10 new products

This month's top releases include a Champagne tankard designed by Pol Roger, more...

Mumm releases Santana sparkler

Legendary guitarist Carlos Santana has teamed up with Mumm Napa to release a more...

Top 10 worst estates for en primeur returns

Using Liv-ex's data, db rounds up the worst 10 châteaux for en primeur more...

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Top 10 estates for en primeur returns

db rounds up the 10 best Bordeaux estates for en primeur returns on more...

The London Wine Fair in pictures

From red trews and foie gras macaroons to 2CVs, wine on tap and temporary more...

Cristal launches 'underrated' vintage

Champagne Louis Roederer has released its Cristal prestige cuvée from the more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

Top 10 banned alcoholic drinks

The drinks trade has seen its fair share of drinks banned from public more...

Top 10 Negroni spots in London

As the Campari Red Night District takes over London's Shoreditch, we round up more...

UK Sales Manager

London, United Kingdom

UK importer confident of Champagne comeback

One leading UK Champagne importer is optimistic for the future of the category more...

Suntory's exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube more...

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

Wine Buyer

London, United Kingdom

Based on experience

World's most extravagant wineries

With Château Margaux preparing to unveil its new winery and cellar, designed more...

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...