Beijing project creates ‘Bordeaux in China’

8th August, 2014 by Gabriel Stone

The Chinese government has opened a giant grape-related theme park near Beijing as a tourist attraction targeted at the country’s growing number of wine lovers.

Photo credit: Wine China

Photo credit: Wine China

The International Grape Exhibition Garden lies in Yangqing County, the agricultural region to the north west of China’s capital Beijing.

The venue opened at the end of last month in time to coincide with the five-day 11th International Conference on Grapevine Breeding and Genetics, which was hosted by the region.

According to wines-info.com, the garden’s deputy director Pang Rongnian declared an ambitious scope for this new venture, saying: “We want to build our own Bordeaux in China.”

So far the site consists of 750,000 square metres of vineyard and a 2,500 square metre greenhouse, which the project’s managers will use to house over 1,000 grape varieties from more than 40 countries.

Although the government has not disclosed the scale of investment in this venture, future development plans are said to include a museum dedicated to grapes and a series of grape sculptures commissioned from the Italian Archea Studio. There is also a hope that couples may use the gardens as a wedding venue.

Last year saw China leap into first place as the world’s biggest consumer of red wine at 155 million nine-litres cases annually, according to an IWSR report commissioned by Vinexpo. The same report claimed that the country’s red wine consumption has leaped by 136% since 2008.

While much of this consumption relates to domestically produced wines, a report this year by Wine Intelligence indicated that the number of Chinese consumers buying imported wine has doubled in the last three years to 38m.

 

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more