Austria steps up sustainability push

8th August, 2014 by Gabriel Stone

The Austrian Winegrowers Association has launched an online tool which allows producers to assess their sustainability practices, with a view to creating a full certification programme by next year.

AWMB / Gerhard Trumler

AWMB / Gerhard Trumler

The project has seen the organisation work closely with a number of industry experts to set out a series of objectives across areas such as grape production, winemaking, vineyard management and socio-economic conditions.

Copyright: Austrian Winegrowers Association

The online tool allows producers to enter a series of operating figures, which are then analysed and returned to them in the form of a diagram (see example, right)

Each of the black dots marks progress within a certain area relating to sustainability, with the green zone representing an above average performance and the red zone highlighting areas where there is particular room for improvement.

The system operates on a relative scale rather than concrete figures and is weighted so that activities which make a big contribution to sustainability, such as lightweight bottles, receive a higher value.

Insisting that the project “is not a marketing gag,” Johannes Schmuckenschlager, president of the Austrian Winegrowers’ Association, commented: “It is important to put this topic positively in the heads of the consumers now, before it is approached from outside the sector.”

Josef Glatt, managing director of the Austrian Winegrowers’ Association, acknowledged the “very active” work carried out by other countries in the sustainability field as he claimed: “Austria is predestined to work actively on sustainability, especially because of its work with soil and plant protection.”

The programme was welcomed by Willi Klinger, managing director of the Austrian Wine Marketing Board, who remarked: “Bio is positive, but alone, it’s too little. The new sustainability project fits perfectly with Austria’s positioning as an original holiday land with pure nature.”

However, Klinger also highlighted the long term focus required for this scheme to be a success, saying: “The argument for sustainability requires a high degree of participation in the project over a long period of time.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more