You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Saturday 4 July 2015

Austria steps up sustainability push

8th August, 2014 by Gabriel Stone

The Austrian Winegrowers Association has launched an online tool which allows producers to assess their sustainability practices, with a view to creating a full certification programme by next year.

AWMB / Gerhard Trumler

AWMB / Gerhard Trumler

The project has seen the organisation work closely with a number of industry experts to set out a series of objectives across areas such as grape production, winemaking, vineyard management and socio-economic conditions.

Copyright: Austrian Winegrowers Association

The online tool allows producers to enter a series of operating figures, which are then analysed and returned to them in the form of a diagram (see example, right)

Each of the black dots marks progress within a certain area relating to sustainability, with the green zone representing an above average performance and the red zone highlighting areas where there is particular room for improvement.

The system operates on a relative scale rather than concrete figures and is weighted so that activities which make a big contribution to sustainability, such as lightweight bottles, receive a higher value.

Insisting that the project “is not a marketing gag,” Johannes Schmuckenschlager, president of the Austrian Winegrowers’ Association, commented: “It is important to put this topic positively in the heads of the consumers now, before it is approached from outside the sector.”

Josef Glatt, managing director of the Austrian Winegrowers’ Association, acknowledged the “very active” work carried out by other countries in the sustainability field as he claimed: “Austria is predestined to work actively on sustainability, especially because of its work with soil and plant protection.”

The programme was welcomed by Willi Klinger, managing director of the Austrian Wine Marketing Board, who remarked: “Bio is positive, but alone, it’s too little. The new sustainability project fits perfectly with Austria’s positioning as an original holiday land with pure nature.”

However, Klinger also highlighted the long term focus required for this scheme to be a success, saying: “The argument for sustainability requires a high degree of participation in the project over a long period of time.”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Vinadeis unveils Languedoc 'black diamonds'

One of France’s largest wine producers has launched a high-end Languedoc more...

BBR to host pop-up dinners in 'secret' cellar

Berry Bros. & Rudd has unveiled a "secret" cellar underneath its shop in more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Oddbins woos Naked staff with love letters

Oddbins has allegedly been sending love letters and bottles of wine to key more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Tour de l'Oc raises £30k for charity

Last month’s Tour de l’Oc bicycle challenge across France has raised over more...

PR Manager

Competitive

Beaujolais pushes for sparkling AOC

Beaujolais is trying to gain AOC status for its sparkling wines which, with it more...

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

Californian wine struggling with supply

There is a "growing mismatch" between supply and demand that is badly hampering more...

Supplier Relationship Manager

London, United Kingdom

Yealands sells majority stake

Yealands Family Wines' owner Peter Yealand has agreed to sell 80% of the more...

Sud de France launches Wine Hub

An "innovative" tool designed to support wine producers and importers operating more...

Champagne needs to 'create a new occasion'

Champagne needs to "create a new occasion" and better communicate its brand if more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new more...

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Final call for Liberty apprentice scheme

Liberty Wines is inviting final applications for its apprentice programme, more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Auction house snaps up online wine specialist

Online auction firm Bid for Wine has been sold to The Fine Art Auction Group in more...

MMD bolsters Italian portfolio with Mazzei

Maisons Marques et Domaines has extended its Italian portfolio with the more...

Copa América: Malbec vs Carmenère

Saturday sees Chile and Argentina go head-to-head in football’s Copa América more...