Oz-Japan agreement won’t guarantee sales

6th August, 2014 by Rupert Millar

Australian winemakers have been warned that the recent free trade agreement between Australia and Japan will not guarantee instant sales.

Japan Australia

The Australian and Japanese prime ministers.

Although Japan is one of Asia’s leading and most vibrant wine markets, the recently agreed free trade agreement between it and Australia will not necessarily bring an instant sales boost.

The agreement will see tariffs on Australian wines reduced to nothing over the next seven years, however Chile has a similar agreement and is seeing the benefits of it, almost matching French imports now, and Europe is poised to sign a similar treaty and has the added benefit of Old World prestige plus a long history and established presence in the market.

The recent attention on China has shifted attention away from markets such as Singapore and Japan but if Australia is to capitalise on the benefits of the agreement it will have to shift its marketing attentions back to the north of the China Seas.

Wine Australia’s regional manager for Asia, Hiro Tejima, told The Australian Broadcasting Corporation that while Australia has not “neglected” Japan in preference for China, it would be better advised to take a more “balanced” approach to selling wine across Asia.

Despite Europe’s dominance in the wine market, the success of Chile shows that there are new, younger, consumers interested in New World wines which provides an opportunity for the likes of Australia.

Jonathan O’Neill, regional export manager for Angove, added that the economic partnership agreement would bring Australian winemakers’ attention back to Japan.

He told the broadcaster: “Australian winemakers will see that this market is still here, there’s plenty of opportunity, and taking advantage of that is a matter of engaging with distributors in Japan.

“It’s not going to be easy, because other countries like France and Italy are far more entrenched in the market than us.

“But if the Australian industry works together, we could achieve something quite special in five to ten years time.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more