Amphora brings fine wine to India
19th August, 2014 by Lucy Shaw
UK-based wine investment company Amphora Portfolio Management has partnered with a Mumbai consultancy to bring fine wine to Indian investors.
As reported by The Economic Times, Amphora has collaborated with Mumbai-based wine and spirits consultancy All Things Nice in order to promote fine wine as an investment to wealthy consumers in India.
The joint venture hopes to target 100 of the country’s top investors in its first year.
“We work like a capital market or any other portfolio manager who collects money from investors. But we give investors wines in return,” Philip Staveley, a director at Amphora, told The Economic Times.
“The prices of fine wine are appreciating because supply is limited and diminishing in many cases and demand is increasing.
“We advise people to buy wines from different regions and different vintages, which helps them leverage their position in the market,” he added.
In addition to Bordeaux classified growths, the Amphora portfolio includes wines from Burgundy, Italy, Spain, the US and Australia.
“Indians in the UK are prominent investors in fine wine and with this joint venture, people in India also will be able to make some serious investment in a product they like to consume,” Nikhil Agarwal, director of All Things Nice, told The Economic Times.