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Wednesday 26 November 2014

World’s first Champagne ice lolly launches

29th July, 2014 by Lucy Shaw

While Bolly lollies sound like something made up by Edina and Patsy of Absolutely Fabulous to see them through the summer, the world’s first Champagne ice lolly has gone on sale in the UK.

As reported by the Daily Mail, shaped like a Calippo, Pops Classic cost a pricy £5 a pop and are made up of 37% Champagne, equivalent to half a unit of alcohol.

Despite their boozy base, each lolly has just 100 calories, which has made them a hit with celebrities, from Kate Moss and Miley Cyrus to girl band The Saturdays.

The lollies are being flogged at events and festivals around the UK, from Henley Royal Reggata to the Veuve Clicquot Gold Cup polo at Cowdray Park.

For fans of the brand, boxes of 24 can be bought for £100 and makers James Rae and Harry Clarke are currently in talks with Selfridges about a listing.

The company offers same day home and office delivery within central London.

Rae and Clarke, who have been friends since school, came up with the idea for Pops Classic while on holiday last summer.

“We were in Majorca attending a lot of the day parties and spotted a gap in the market for an alcoholic product that was more refreshing than a drink and could keep you cool,” Clarke told the Daily Mail.

This is not the first fizz-based iced treat to hit the headlines this summer. Just last week, Hampshire-based wine producer Jenkyn Place launched what is believed to be the first sorbet made with English sparkling wine in collaboration with Cream and Country Ice Cream using its brut non-vintage. 

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