You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 1 July 2015

William Grant leads bids for Drambuie

22nd July, 2014 by Neal Baker

William Grant & Sons is the strongest bidder in the £100m sell-off of Scottish cocktail spirit brand Drambuie, according to reports from industry insiders.

William Grant and Sons whisky

William Grant & Sons already boasts a strong brand portfolio

As Sky News reports, the company best known for brands such as Glenfiddich whisky and Hendrick’s gin is the leading player in a pack of prospective bidders for the family-owned spirit brand.

Other strong contenders include Rémy Martin Cognac-maker Rémy-Cointreau, according to unnamed industry analysts.

Drambuie’s owners are reported to be seeking around £100m for the business — a tempting price for major spirits companies with a desire to acquire another heritage brand in this year of big-budget takeovers.

With acquisitions such as that of Whyte & Mackay by Philippines-based producer Emperador for £430m in May, and other deals in the industry said to be brewing, a quick takeover of a popular brand with owners willing to sell at a good price would not be out of the ordinary.

Drambuie launched eye-catching marketing campaigns of late to encourage younger consumers

Drambuie launched eye-catching marketing campaigns of late to encourage younger consumers

A number of other major drinks groups, including Diageo, are understood to have opted not to make offers for Drambuie, which is being auctioned by bankers at Rothschild.

Drambuie’s owners – the McKinnon family – have been associated with the brand since the early 20th century, but announced their intention to sell the brand in May after flat sales in the key US and Asian markets dampened their success in the UK, where the brand saw 17% growth.

As yet, William Grant & Sons have not made a comment.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

Tesco to announce more sales woes

Tesco's travails look set to continue, as City analysts say it is preparing to more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Deadline looms for IWSC digital post

The International Wine & Spirit Competition has made a final call for more...

Top 10 modern wine drinker stereotypes

From Rioja lovers to Champagne quaffers, the drinks business has more...

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

The London Wine Fair in pictures

From red trews and foie gras macaroons to 2CVs, wine on tap and temporary more...

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

Range of Victorian gins launched in UK

A range of gins celebrating the Victorian gin-making era has been launched in more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

New £25m Chivas distillery opened

Nicola Sturgeon hailed the "exceptional quality" of Scotch whisky as she opened more...

Britain’s cocktail habits expose north south divide

A survey has revealed Brits' cocktail preferences depend on there they live, more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Tequila leads luxury spirits boost

Luxury brands of Tequila backed by celebrities such as P Diddy and George more...

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

UK reviewing alcohol intake guidelines

Health officials are to review the government's drinking guidelines, as more...

PR Manager

Competitive

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

US Senate passes bill to boost spirits exports

The US senate has been applauded by members of the spirits trade for passing a more...