Vinoteca pioneers Riesling from a keg

29th July, 2014 by Lucy Shaw

Envelope pushing wine bar chain Vinoteca has started serving Riesling from a keg and is the first London venue to pioneer the trend.

Vinoteca's Charlie Gus Gluck get to grips with the keg

Vinoteca’s Charlie Young and Gus Gluck get to grips with the keg format

The dry Riesling, made by Axel Neiss in Pfalz, has been imported in 20-litre key kegs to be served by the glass.

Having enjoyed success last year with a Prosecco on tap offering, Vinoteca’s owners, Brett Woonton and Charlie Young, were on the lookout for a 2014 summer hit.

Offering the chance to flag up an often misunderstood grape, the pair thought a young, fresh Riesling would be the perfect fit for the keg format. Having only recently gone on sale, the offering is already proving a hit.

Riesling on tap from the US-based Gotham Project

Riesling on tap from the US-based Gotham Project

“It’s going off like a frog in a sock and is doing even better than we expected it to,” Young told the drinks business.

“We wanted it to be something that was distinctly Riesling but could be for any occasion and it’s clear people are happy chugging it as a hot day thirst-quencher or drinking it as an accompaniment to lots of summery dishes.

“It helped that the staff got behind it straight away,” he added.

A member of the Fair ‘N Green sustainability initiative, Neiss’ kegs are made of recyclable plastic and cardboard and saves the use of 26 glass bottles.

In a bid to cut their carbon emissions, in addition to using kegs, Vinoteca also import their own premium bag-in-box wines.

Axel Neiss Estate Riesling Trocken 2013 has gone on sale at all four Vinoteca sites for £3.95 for a 125ml glass, £5.65 for a 175ml glass or £22.50 for a bottle. The wine is also available to take away at £9.95 for a 750ml bottle.

While this is the first time Riesling from a keg has gone on sale in the UK, the US has been in on the trend for a few years with restaurants and bars in New York, San Francisco, LA, Las Vegas and Detroit all in on the act.

Leading the wine by the keg charge in New York are Charles Bieler and Bruce Schneider, founders of The Gotham Project, which makes a Riesling in keg from the east side of Seneca Lake in the Finger Lakes.

Supplying to the Grand Central Oyster Bar in New York City’s Grand Central Terminal, the Red Rooster in Harlam and Terroir Tribeca in Manhattan, the dynamic duo are dedicated to changing the way Americans drink wine.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial Director

The Drinks Business Hong Kong
Hong Kong

Key Accounts Manager - Impulse Channel

Australian Vintage Limited
Croydon, Greater London, United Kingdom, GB

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more