Underage drinking rate at all-time low

24th July, 2014 by Lauren Eads

The rate of underage drinking among 11 to 15 year olds in England has fallen to its lowest ever rate since records began in 1988.

Champagne-BottlesFigures released today by the Office of National Statistics, based on its 2013 annual survey on smoking, drinking and drug use among young people, show a sustained decline in underage drinking over the last 26 years.

Of the 5,187 pupils surveyed, 39% admitted to having drunk alcohol at least once, falling from 61% in 2003, the lowest rate ever recorded.

Further to this, 9% of pupils said they had drunk alcohol in the last week, dropping from 25% in 2003.

Miles Beale, WSTA chief executive said: “The fall in underage drinking represents a sustained, long-term trend, which is welcomed by the industry. Young people are now drinking less, and those that do, are drinking less frequently.

“The rollout of industry-led initiatives like Challenge 25 and Community Alcohol Partnerships, which are targeted at reducing underage sales of alcohol and tackling underage drinking, are clearly having a positive impact.”

A total of 5,187 pupils, aged 11 to 15, from 174 schools completed questionnaires last autumn.

The results sit against a recent study by Mintel which found it that alcohol volumes were in decline thanks rising prices and an increasingly health conscious younger generation.

In fact, the study found it was the over-65’s who tend to drink more than their 18 to 24 year-old counterparts.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more