Trade talk: What should Australia do to revive exports?9th July, 2014 by db_staff
Victor de Bortoli, export director, De Bortoli Wines
All the things we are doing now are important and I think in truth are positive.
The work Wine Australia is doing with the limited resources they have has been great, Savour Australia was a positive call to arms by the Australian Wine industry. Other initiatives include getting winemakers out into the markets, trade fairs, visits to Australia by relevant stakeholders and promoting our regional wines with passion.
Tourism Australia (with deep pockets) is collaborating with Wine Australia through their Restaurant Australia campaign which is a great initiative and benefit for Australian wine.
The one thing that can always help is the exchange rate but this is out of our control. The signing of the Free trade Agreements in Korea and Japan is good news – hopefully the Australian government can get China over the line now.