Tongue-in-cheek beer packaging banned

16th July, 2014 by Lauren Eads

The packaging accompanying a colourfully named range of beers including Cat’s Piss, Dandelion & Birdshit, Arse Liquor, Puke, Shitfaced and Knobhead have been banned in the UK following complaints by a city council.

ver2PUKE The Public Health Team at Newcastle City Council lodged a formal complaint with the Portman Group, the UK’S regulatory board for the marketing of alcohol, over fears that the beers’ packing irresponsibly targeted those aged under 18.

In response to the complaints, the independent brewer said none of its products were intended to appeal to under-18s and that the vast majority of its drinks were sold at retail events during which it operates a Challenge 25 policy.

The panel, however, said that frequent references to scatological humour, defecation, urination, genitalia, vomiting and other bodily functions, could prove particularly attractive to those aged under 18, an appeal it said was exacerbated by the use of cartoon illustrations.

Complaints over 10 products were upheld by the Portman Group who ultimately found the company in breach of its marketing guidelines on the naming, packaging and promotion of alcoholic drinks.

In a statement it said: “Puke, Shi*tfaced and Kn*bhead were deemed to encourage illegal, irresponsible, or immoderate consumption. Big C**k and Kn*bhead were found in breach for suggesting an association with sexual activity, whilst Sh*tfaced and Yellow Snow were found in breach for suggesting an association with bravado, violence, aggression, or anti-social behaviour.”

Two further complaints regarding Direct Beers’ Grumpy Git and Lazy Sod products were not upheld. Henry Ashworth, secretary to the Independent Complaints Panel, added: “‘It is vitally important that alcohol producers ensure that their drinks do not in any way appeal to children, encourage violence, anti-social behaviour or immoderate drinking, or make references to sexual activity.

“There is a place for humour in alcohol marketing, as the Panel’s decisions on Grumpy Git and Lazy Sod show – but it is important to know where to draw the line.”

UK retailers have been asked not to place orders for the products in its current packaging. Direct Beers has not yet confirmed whether it will make any amendments to its products.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more