Tesco takes wine tasting to the consumer

8th July, 2014 by Simon Howland

In a move which could help break down barriers Tesco is bringing interactive wine tastings into homes across the UK throughout the summer.

wine-tastingBuilding on its online wine tasting trial, Tesco has announced that it will be testing the new format over the summer.

Ten tastings will be held around the UK and customers will have an opportunity to have one of the tastings take place within their own homes or community.

The tastings will be presented by Tesco wine ambassadors, Nathan Nolan and Helena Nicklin, with wines chosen based on customer preferences.

According to Alison Purdie, marketing manager for Tesco Wine by the Case, the concept should have broad appeal by removing the intimidation factor. “The world of wine is daunting to the majority of people”, she explained. “A personalised wine tasting, either in your own home or at a community space, is a great opportunity for people to ask any questions they have about wine.”

Laura Jewell MW, Tesco wine category product development manager, emphasised the changing relationship between wine drinking consumers and the retail sector. “The Tastings in the Community are yet another way Tesco is opening the conversation around wine to include customers“, she outlined.

Jewell also stressed the trial aspect of the initiative, saying: “Depending on feedback and customer engagement, a decision will then be made whether to extend the format.”

Nathan Nolan will host the first community tasting on 9 July in Launceston, Cornwall for 50 customers with a focus on wines of the New World.

While companies such as Virgin have offered home tastings for some time the arrival of the UK’s biggest supermarket on the scene suggests the concept is picking up pace.

For further information about the “Tastings in the Community” initiative, visit www.tescowinecommunity.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more