Supermarket bans super-strength cans

Morrisons has become the first UK retailer to stop selling or producing any carbonated alcoholic cans with more than four units of alcohol in a single serve.

beer-supermarketThe retailer is the first to sign the Responsible Can Packaging Pledge, part of the Department of Health’s (DfH) Responsibility Deal, which is aiming to engage retailers to remove one billion units of alcohol from the UK market by 2015.

Morrisons is only the second company to sign up to the pledge, with the DfH struggling to entice suppliers to agree the measures.

AB InBev is the only other supplier to sign up having agreed to stop selling 500ml cans of 9% Tennents Super earlier this month, despite continuing to sell a 440ml version.

Martyn Jones, Morrisons group corporate services director said: “We wanted to set the retail standard for responsible single-serve can packaging.

“We have been monitoring our range for some time and have already removed all single serve cans with more than four units from stores. Having already taken this bold step, we felt confident in signing up to the new Responsible Can Packaging Pledge almost immediately.

 “We hope that signing up to the pledge will help support the government in reducing the incidence of alcohol related abuse in the UK. We now need other retailers to join us to make this as effective as possible.”

One Response to “Supermarket bans super-strength cans”

  1. Nick Oakley says:

    Four units per single serve seems a little arbitrary, given that a bottle of wine has ten.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more