Supermarket bans super-strength cans

30th July, 2014 by Lauren Eads

Morrisons has become the first UK retailer to stop selling or producing any carbonated alcoholic cans with more than four units of alcohol in a single serve.

beer-supermarketThe retailer is the first to sign the Responsible Can Packaging Pledge, part of the Department of Health’s (DfH) Responsibility Deal, which is aiming to engage retailers to remove one billion units of alcohol from the UK market by 2015.

Morrisons is only the second company to sign up to the pledge, with the DfH struggling to entice suppliers to agree the measures.

AB InBev is the only other supplier to sign up having agreed to stop selling 500ml cans of 9% Tennents Super earlier this month, despite continuing to sell a 440ml version.

Martyn Jones, Morrisons group corporate services director said: “We wanted to set the retail standard for responsible single-serve can packaging.

“We have been monitoring our range for some time and have already removed all single serve cans with more than four units from stores. Having already taken this bold step, we felt confident in signing up to the new Responsible Can Packaging Pledge almost immediately.

 “We hope that signing up to the pledge will help support the government in reducing the incidence of alcohol related abuse in the UK. We now need other retailers to join us to make this as effective as possible.”

One Response to “Supermarket bans super-strength cans”

  1. Nick Oakley says:

    Four units per single serve seems a little arbitrary, given that a bottle of wine has ten.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more