Screw caps and cork equally favoured in UK

The popularity of screw caps is now level with that of cork in the UK, a recent survey has found, while in the US consumers remain loyal to traditional cork closures.

Wine-cork-and-bottleIn presenting its Closure Trends in Australia, UK and US 2014 report, researchers from Wine Intelligence noted that while the three markets were closely linked, their approach to wine closure varies significantly.

In the UK screw caps and natural cork were favoured equally by consumers with 40% of consumers stating that they like buying wine with a screw cap, alongside an equal 40% who said they like buying wines with a cork.

In Australia, the preference for screw top wines jumped to 55%, compared to 38% for cork.

While in the US just 21% said they like buying screw cap wines compared to 64% who said they liked cork.

A spokesperson for Wine Intelligence said: “Winemakers, chemists and critics are involved in a seemingly endless debate about the merits of various types of wine closure. Does natural cork really help wine to “breathe”, and is the risk of spoilage still too high to justify? Do more perfect seals, created by synthetic stoppers and screw-caps, offer a better alternative, or do they somehow “suffocate” the wine and inhibit bottle ageing?”

However the report noted that for many consumers, the driving fore behind their preference was not scientific, but emotional and based on image and practicality.

It added: “While this scientific discussion continues, consumers have been drawing their own conclusions. Their opinions do not tend to be based on detailed technical analysis. Instead, their views are shaped by nebulous concepts like emotions, image, history and practicality. For some, the key question is whether they can actually access the wine in the bottle without recourse to a toolbox, or the help of a neighbour.”

The data was collected in April 2014, and in October 2013 for the US, via an online survey representative of regular wine drinkers in each country.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK

Senior Export Sales Manager (Beer)

Protege International Group Cyprus Ltd
London, UK

Accountant

Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Specialist

Spiritrade
London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Vivino
Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

On Trade Sales Manager

Sekforde Drinks Ltd
London

OenoTrade Portfolio Tasting 2020

London,United Kingdom
26th Feb 2020

Wines of Portugal Annual Tasting 2020

London,United Kingdom
27th Feb 2020
Click to view more