Rémy pushes for liqueur and spirit growth

31st July, 2014 by Gabriel Stone

Rémy Cointreau has promoted Panos Sarantopoulos to the post of CEO for its Liqueurs & Spirits division with a remit to speed up growth in this corner of the portfolio.

Panos Sarantopoulos

Panos Sarantopoulos

Having spent 16 years with LVMH, including the post of president & CEO for Krug, Sarantopoulos joined Rémy Cointreau in 2011 as CEO for Greek herbal spirit Metaxa.

His broadened responsibilities will now include the Cointreau brand, as well as St Rémy brandy, Passoa, Izarra and Ponche Kuba liqueurs, and Guneagal blended Scotch whisky.

Describing himself as “honoured” to be taking on this new role, Sarantopoulos commented: “With the support of talented teams and our group’s agile distribution network, we will inject fresh energy into the division’s houses, brands and activities so that they continue to gather the worldwide recognition they deserve.”

At a time when the French drinks group has been suffering as a result of Cognac brand Rémy Martin’s exposure to the slowdown in China, its Liqueurs and Spirits division has been performing well. Results for the first quarter of 2014/15 saw this part of the portfolio achieve combined growth of 11%.

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