Penfolds ups distribution in France

31st July, 2014 by Simon Howland

Australian wine brand, Penfolds, has teamed up with the Nicolas wine group in an effort to improve its distribution in France.

Penfolds

From September Penfolds will be available in more than 450 Nicolas stores which will initially list Penfolds Koonunga, Autumn Riesling and Bin 138 GSM, as well as some lines from the Icon & Luxury range which includes Penfolds Grange.

The arrangement will also see Penfolds promoted prominently in the group’s flagship store in Paris on the Place de la Madeleine.

Dan Townsend, Penfolds’ general manager for western Europe, said: “We’re delighted Nicolas has chosen to work with us to bring Penfolds to the French consumer. This is a terrific statement to the quality of Penfolds wines. In the 1979 Wine Olympiad in Paris, the 1971 Grange shocked the French by winning the Shiraz class against top wines from the France’s Rhône Valley. Once again we hope to remind them of the Penfolds pedigree.”

Support will also include a French speaking Penfolds wine ambassador to conduct tastings in store as well as a road-show engaging Nicolas’ top customers in cities across France.

2 Responses to “Penfolds ups distribution in France”

  1. Sam says:

    Given that the only other Australian wine stocked by Nicolas is Cockatoo Ridge, perhaps being stocked here isn’t quite the statement Penfolds think it is.

  2. esther says:

    Dear Sirs,

    My name is Esther Chacón.

    My business is located in Barcelona I work for companies all around the world that need market research or any assistance linked to International Trade Operations.

    My web is under construction so unfortunately you can not check it, hope soon.

    Currently, I have a client who is very much interested to buy white wine, red wine, sparkling wine in 750ml bottle from America or Australia or New Zealand.
    My client’s purchase order for the products will be between 3 – 4 containers full load or more.
    I would like to know, if you can supply wines from America or Australia or New Zealand.

    I you are interested to do business we can talk about terms and conditions in more detail (prices, product quality, type of packaging,
    delivery date,etc..)

    If you need further information, please feel free to contact me.

    Best Regards,
    Esther Chacón
    International Trade & Shipping Processor
    Phone +34 696417509

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