Penfolds offers wine fridge with every purchase

28th July, 2014 by Rupert Millar

Penfolds is offering a discount on a wine cabinet for every six bottles of its Bin and Luxury bought as part of Treasury Wine Estate’s latest promotional drive.

Penfolds Bin Series wines - hi-res available on requestAccording to the Sydney Morning Herald, up to 12,000 people have so far taken advantage of the offer which allows them to buy a 30 bottle Vintec wine cabinet for AU$200 rather than AU$650.

The offer (only valid in Australia) has run throughout the month and ends on 30 July. The offer is redeemable through the Penfolds website after buying six bottles from the Bin Series or Luxury range in any store and retaining the receipt as a reference.

Sales of the cabinet from the Penfolds offer alone means that Vintec has so far sold as many units as it usually does in a whole year.

Campbell Scott, merchandise manager for liquor chain Dan Murphy’s, told the paper, “we’ve seen a pretty good level of demand”.

The offer is part of new chief executive Mike Clarke’s efforts to turn around the fortunes of Treasury.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Account Manager

Justerini & Brooks
London, UK

Cider Master

Emily Estate UK Ltd
Bruton, Somerset, GB

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more