You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Thursday 2 July 2015

New drinks retail brand launches in UK

28th July, 2014 by Gabriel Stone

Conviviality Retail, owner of the Wine Rack and Bargain Booze chains, has launched a warehouse-style UK retail brand promising to undercut rivals’ wine, beer and spirit prices.

The wine section at BB's Warehouse

The wine section at BB Warehouse

The first BB Warehouse branch opens today, 28 July in Wakefield on the renovated site of a former Rhythm & Booze outlet, after Conviviality bought the chain earlier this year.

The pricing structure of the new concept offers customers cheaper deals when they buy greater quantities of a product. Individual prices are listed for purchases of one, three or six bottles of wine and beer, while spirit price cuts are offered on increments of one, two or three bottles.

This would mean Casillero del Diablo would cost £7 for a single 75cl bottle, going down to £6 each for three bottles or £5.50 when customers buy six bottles. The multi-buy structure could also be applied to any combination of wines priced at £7.

With a total of more than 800 lines, the selection includes a 400-strong wine range priced from £3.99 per bottle, although the retailer also promises “exclusive quality fine wines and Champagnes.”

The spirits range features over 190 different lines, including 20 “premium” listings such as Hine Rare VSOP Champagne Cognac, Crystal Head Vodka and Japan’s Nikka “Whisky From The Barrel” expression.

Meanwhile the beer collection features over 200 SKUs, of which 60% are described as “craft ales”, bottled ciders and “premium world beers” such as Kirin Ichiban or Brooklyn Lager.

“It’s a simple proposition: the more you buy the more you save,” summed up Diana Hunter, CEO at Conviviality Retail. “The concept is unique and allows us to give shoppers unrivalled value, quality and choice”

Describing the BB Warehouse brand as “bold, fun and democratic”, she claimed: “you’ll find all the famous big brand names but we’re also opening up the world of quality drink to everyone.

“Too often shoppers are nervous about making the right choices when it comes to beers, wines and spirits, so this new format is designed to encourage shoppers to browse at their leisure, try something new and tailor the deals to suit their taste and budget.”

Stating her confidence in the success of this new format among consumers, Hunter confirmed that the group was “on the hunt for more sites this year, targeting space around 3,000sq ft that also offers parking.”

The launch comes after Conviviality Retail announced a 31.5% increase in pre-tax profits last year as the group pursued its strategy of improving the quality of its estate portfolio.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

BI offers 2014 imperial collection en primeur

Fine wine merchant Bordeaux Index is offering its clients a 10 imperial more...

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Chinese student builds house out of beer bottles

An engineering graduate and his father have built a two-storey house made out more...

Carlsberg creates beer-shampoo

Danish brewer Carlsberg has launched a new range of men’s grooming products more...

Social Media Editor

Competitive

Flavoured styles lead drinks NPD

A new report from Nielsen shows that flavoured variants are dominating more...

Queen releases Bohemian Lager

Rock band Queen have launched a lager to celebrate 40 years since the release more...

New £25m Chivas distillery opened

Nicola Sturgeon hailed the "exceptional quality" of Scotch whisky as she opened more...

PR Manager

Competitive

Antipodean craft brewers in tax tussle

A proposed tax refund for craft brewers in Australia should not be extended to more...

World's cheapest city for a beer revealed

The average price of a bottle of beer is £1.07 in Krakow and Kiev, making them more...

Tequila leads luxury spirits boost

Luxury brands of Tequila backed by celebrities such as P Diddy and George more...

Sales Executive - Wines & Spirits Competitions

London, United Kingdom

Competitive

Bordeaux 2005: Biggest movers

Expectation surrounding the 2005s is building and pushing up prices for top more...

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in more...

Lidl hints at plans for online wine shop

UK supermarket Lidl has not ruled out launching an online wine shop, reporting more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Bar launches festival-themed cocktail list

Matt Whiley, the liquid alchemist in charge of Peg + Patriot, the bar at the more...

Brewers and suppliers tack on to craft

Leading drinks suppliers and brewing companies are expanding their craft beer more...

UK customs seize 550,000 litres of alcohol

More than 550,000 litres of illegal beer, wine and spirits have been seized by more...

Beck's forced to issue $50 refunds

Anyone that has bought a Beck's beer in the past four years could be entitled more...

Online retailer to highlight 'hidden gems'

A new online boutique wine importer and retailer Perfect Cellar has opened for more...