Mondavi turns ‘water witch’ in drought

3rd July, 2014 by Lauren Eads

As severe drought continues to grip all of California, several of the region’s winemakers are turning an age-old practice to protect their precious vines, including winemaker Marc Mondavi.

4MarcMondavi_TheDiviningRod

Those who practice the ancient of dousing, also known as “water witching” believe it can help find water during severe drought, according to a report by NBC.

The practice, which dates back at least 5,000 years, involves the use of copper rods and prisms which act as “pointers” indicating if water is beneath the ground, when a douser walks over it, by tilting downwards.

There are many ‘dousers’ throughout Napa who will charge for their services, with demand rising in times of drought.

One such douser is Napa Valley winemaker Marc Mondavi who has been practising the art for 40 years and charges $500 a ‘douse’.

Speaking to NBC, he said his services had been called upon across northern California to as far away as Mexico.

He said: “There’s no guarantees, although I’m more than 95% successful.”

Mondavi is the eldest son of Peter and Blanche Mondavi and grandson of Cesare and Rosa Mondavi, who bought Charles Krug winery in 1943.

He studied viticulture and enology at UC Davis, and marketing at California State University, Sacramento returning to the family wine business in 1978.

With California’s wine country currently experiencing a historic drought, employing the services of water witches might seem worthwhile, but sceptics say it is not scientifically proven.

James Underdown, who heads the Center for Inquiry and the Independent Investigations Group in Los Angeles, told NBC that over the years they had tested many dousers abilities – non of which were able to perform in a scientifically controlled test.

Mondavi, however, dismissed sceptics simply stating: “It’s not a science.”

“Scientists don’t understand this. Therefore, they don’t believe in it.”

3 Responses to “Mondavi turns ‘water witch’ in drought”

  1. Mike says:

    Every single year this jokester gets some publicity for this nonsense. The reason he can’t prove anything scientifically is because there’s so much water under the earth’s crust that you’re bound to find some. If anyone wants to hire me, I have two modified coat hangers and will charge only half as much as Mr. Mondavi. Guaranteed same results too.

  2. These ppl using tool’s to work with elements , energies , are no more than geologist using an ancient methodology they may have studied and learnt to work with instead of a geosynchronous scanning scientifically produced equipments that cost thousands to hire an even more to buy, dowsing with all it its applications comes under paranormal that somehow gives it less validity, also hypnotism was once part of parapsychology and eventually dropped the Para and became part of mainstream psychology! Who created Wicca ? Buck, gardener, crowl, Ed, What is Wicca ! What is a terran ! What is the goetia ! What’s a Drayde ! Do Christians do ritual magik ! Does anyone have control over there pacebo affects…..

  3. Zach says:

    Mike, you seem upset. You said yourself, you’d gladly take advantage of anyone willing to pay you for nonsense services. It’s apparently not this guy’s morals you’re bothered by. Is it his success? The fact that people show him interest and not you? I mean, your just as talented with your coat hangers, right? Instead of writing jealous trash comments why don’t you get out in the world and rip people off yourself? Can’t tell much about a person from a comment online but i can tell you have what it takes to be a big time scam artist!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more