KFC to serve beer at Canadian restaurants

KFC is to serve beer at two of its restaurants in Toronto in a bid to keep up with increasingly up market “fast-casual” chains.

FriedchickenThe first of the chicken chain’s new KFC Fresh concept “mexican-inspired” restaurants first launched in Canada last year, with its second outlet set to open today serving burritos, rice bowls and spicy wraps alongside its fried chicken menu, and now beer.

The move comes amid greater competition from up market “fast casual” chains such as Chipotle and Mexican Grill, which have been luring customers away from long-established fast food outlets.

Speaking to the Toronto Star,  David Vivenes, KFC’s chief marketing officer, said: “It’s a natural fit as we continue to contemporize the brand in Canada,” adding, “beer pairs up really well with our food.”

KFC isn’t the first fast food chain to trial serving alcohol at its outlets with Burger King and White Castle running trials in the past, however the concept has, as yet, failed to catch on.

Beers on offer at KFC’s Toronto restaurants include Molson Canadian, Coors Lite, Coors Banquet and Heineken.

Earlier this year, Starbucks announced it would be expanding its alcohol offering at stores across the US as part of a plan to double its market value to $100 billion, having first launched its Starbucks Evening concept at one of its Seattle location in 2010. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more