KFC to serve beer at Canadian restaurants

24th July, 2014 by Lauren Eads

KFC is to serve beer at two of its restaurants in Toronto in a bid to keep up with increasingly up market “fast-casual” chains.

FriedchickenThe first of the chicken chain’s new KFC Fresh concept “mexican-inspired” restaurants first launched in Canada last year, with its second outlet set to open today serving burritos, rice bowls and spicy wraps alongside its fried chicken menu, and now beer.

The move comes amid greater competition from up market “fast casual” chains such as Chipotle and Mexican Grill, which have been luring customers away from long-established fast food outlets.

Speaking to the Toronto Star,  David Vivenes, KFC’s chief marketing officer, said: “It’s a natural fit as we continue to contemporize the brand in Canada,” adding, “beer pairs up really well with our food.”

KFC isn’t the first fast food chain to trial serving alcohol at its outlets with Burger King and White Castle running trials in the past, however the concept has, as yet, failed to catch on.

Beers on offer at KFC’s Toronto restaurants include Molson Canadian, Coors Lite, Coors Banquet and Heineken.

Earlier this year, Starbucks announced it would be expanding its alcohol offering at stores across the US as part of a plan to double its market value to $100 billion, having first launched its Starbucks Evening concept at one of its Seattle location in 2010. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more