KFC to serve beer at Canadian restaurants

24th July, 2014 by Lauren Eads

KFC is to serve beer at two of its restaurants in Toronto in a bid to keep up with increasingly up market “fast-casual” chains.

FriedchickenThe first of the chicken chain’s new KFC Fresh concept “mexican-inspired” restaurants first launched in Canada last year, with its second outlet set to open today serving burritos, rice bowls and spicy wraps alongside its fried chicken menu, and now beer.

The move comes amid greater competition from up market “fast casual” chains such as Chipotle and Mexican Grill, which have been luring customers away from long-established fast food outlets.

Speaking to the Toronto Star,  David Vivenes, KFC’s chief marketing officer, said: “It’s a natural fit as we continue to contemporize the brand in Canada,” adding, “beer pairs up really well with our food.”

KFC isn’t the first fast food chain to trial serving alcohol at its outlets with Burger King and White Castle running trials in the past, however the concept has, as yet, failed to catch on.

Beers on offer at KFC’s Toronto restaurants include Molson Canadian, Coors Lite, Coors Banquet and Heineken.

Earlier this year, Starbucks announced it would be expanding its alcohol offering at stores across the US as part of a plan to double its market value to $100 billion, having first launched its Starbucks Evening concept at one of its Seattle location in 2010. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more