California approves market tastings

11th July, 2014 by Simon Howland

Small producers have been given a boost after new legislation was passed in California legalising tastings at farmers’ markets.

Napa-Wine-TastingThe bill, passed in California on Tuesday, allows farmers markets to conduct wine and cider tastings, as reported in the LA Times.

The main beneficiaries will be small producers who will now be able to take advantage of an additional avenue through which to sell.

It will also increase the appeal of the Farmers Markets themselves according to Cynthia Korman, manager of the Ojai Farmer Market, who said: “We could never get wineries to come to our market because we couldn’t have wine tastings, now I can finally call some to come over.”

Conditions are in place to protect small and medium scale producers including that the wines and ciders must be produced from fruit grown and bottled by the winery itself.

Measures are also in place to maintain a controlled, responsible tasting environment including the requirement for tasting areas to be roped off and a limit of three ounces served per customer per day.

Governor Jerry Brown passed the law on Tuesday after it was approved unanimously by both the assembly and senate of California.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

Events and Trips Manager

Berkmann Wine Cellars
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more