Bond girl takes on Campari role

10th July, 2014 by Gabriel Stone

Hollywood actress Eva Green has been announced as the next face of Campari’s calendar series.

Campari Calendar 2015_BTS_by Francesco Pizzo (9)The French actress, who famously appeared alongside Daniel Craig in Casino Royale among other roles, will follow in the footsteps of other big names such as Salma Hayek, Penelope Cruz and Uma Thurman when she appears in the drink brand’s 2015 calendar.

Designed on the theme of “Mythology Mixology”, the calendar will feature “an unexpected but contemporary reinterpretation” of 12 classic Campari cocktails.

2015 marks the first time that a woman has been chosen to stand behind the lens too, with fine art photographer Julia Fullerton-Batten taking on the commission.

Green with Fullerton-Batten during the shoot

Green with Fullerton-Batten during the shoot

Discussing the project, Fullerton-Batten said: “Campari has always had an inherent ability to recreate itself and keep the brand image fresh, inspiring and imaginative. This is a goal I constantly strive towards in my own work too, so you could say it was a partnership made in heaven from the very beginning.”

She described this year’s theme as “an interesting challenge”, explaining: “there was an important job to do in terms of taking historical anecdotes and invigorating them with a modern edge.”

Commenting on her own involvement with the 2015 calendar, Green said: “There is something very special about his year’s theme as it strikes a compelling and almost magical balance between the classic and the contemporary. At the root of each image is this rich sense of history behind each of Campari’s best loved cocktails but they are presented in a way that is ultra modern, exuding imagination and style.

“It’s a thing of incredible beauty and clearly shows that whilst some of these recipes are over 100 years old, they are still relevant to and adored in today’s world. It is that sense of timelessness that has been captured so wonderfully in this year’s Calendar, thanks to the creative input from our photographer Julia Fullerton-Batten and all the talented people who worked on the set.”

Meanwhile Bob Kunze-Concewitz, CEO of Gruppo Campari highlighted the calendar’s effort to tap into a current global demand for classic cocktail recipes.

“Though there has always been a sense of timelessness around our classic cocktails, we’ve been hearing reports from bartenders all over the world that there has been a surging popularity for classic recipes like the Negroni and the Americano”, he explained.

“There are also some interesting new trends emerging as a result of this new found love of the classic, with modern variations of classic cocktails being created by bartenders to re-launch historical recipes into the contemporary world.”

As a result, continued Kunze-Concewitz, “This year’s Campari Calendar is designed to celebrate those enduring recipes and the heritage behind them. Some are well known legends whilst others are myths that are rarely told, so the whole Calendar feels very much like an enchanting narrative, beautifully illustrated by our talented team and stunning star Eva. With all this in mind, we’re very much looking forward to unveiling it later in the year.”

Campari Calendar 2015_BTS_by Francesco Pizzo (7)

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more