You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Monday 29 June 2015

Aussie wine value rises as volume drops

15th July, 2014 by Simon Howland

The average value of Australian wine exports has increased, despite volume decreasing by 6% over the past 12 months.

Kangaroo vineyard

The average value of exported wine increased by 1% to AUD $2.59 per litre due mainly to a 6% increase in the average price per bottle to $4.68 per litre, according to the Wine Export Approval Report released this week by Wine Australia.

Total Australian wine exports declined by 6% to 677 million litres in the same period with a value of $1.75m, but increases observed since the beginning of 2014 indicate this could be changing.

This trend applied to the UK specifically with Wine Australia pointing out that it coincides with an overall drop in UK wine consumption.

However according to wine Australia chief executive, Andreas Clark, the drop in volume is not necessarily negative.

“While the decline in the volume of Australian wine exports to many of our major markets is a concern, it is positive to see that the average value of Australian wine exports has increased in many of our key markets,” he said.

He praised the efforts of the Australian wine industry to strengthen interest in the higher end of the market adding: “There are some positive developments that show the industry’s combined efforts to create greater awareness of the quality, diversity and regionality of Australian wine were starting to produce some tangible results.”

Clark also pointed out that sales were positive for more exporters than they were negative.

“While overall volumes declined, there were more exporters who recorded a volume increase compared to those that recorded a decline,” he said.

Exports to China dropped 12% overall but Clark attributed this to recent measures put in place by the Chinese government.

“The austerity measures on Government bodies have continued to impact on the mechanics of the imported wine sector,” he noted.

Clark suggested a strategy for the Chinese market encouraging Australian wine companies to work with their importers and distributors on long term, brand building strategies in China.

Australia is second only to France overall in the Chinese wine market and maintains the highest average bottle price there out of the top 10 importing countries, a position Clark hopes his approach will help maintain.

“This will help ensure that Australian wine maintains the highest average value per litre of the eight largest imported wine countries now and into the future,” he said.

Exports to the US declined but the average bottle price increased by 15% in line with the overall trend.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Pontifex Scholarship 2015 open for entries

Wine Australia and The Daniel Pontifex Memorial Trust have opened the 2015 more...

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

Red wine could help fight depression

A component found in the skins of red grapes could be used to treat depression more...

UK Sales Manager

London, United Kingdom

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

Antipodean craft brewers in tax tussle

A proposed tax refund for craft brewers in Australia should not be extended to more...

Wine Buyer

London, United Kingdom

Based on experience

Parker retrospective boosts 05 Palmer

Château Palmer’s 2005 is the latest wine from that vintage to see an more...

Wimbledon serves up English wine

Organisers of this year’s Wimbledon have decided to offer tennis fans English more...

Rémy Cointreau in mood for acquisitions

French spirits producer Rémy Cointreau has said it is open to acquiring new more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

Top 10 wines in the US press

An impressive Tannat-Merlot-Zinfandel blend from Uruguay and a Vernaccia from more...

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Tesco sales take a tumble despite price cuts

Tesco's like-for-like sales fell by 1.3% in the three months to 30 May, an more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Men down $1k of ‘aphrodisiac’ wine at airport

Two Chinese air passengers downed an entire bottle of aphrodisiac wine after more...

Tesco to announce more sales woes

Tesco's travails look set to continue, as City analysts say it is preparing to more...

En primeur: beware the heralded vintage?

From an investment point of view it is best to buy the “vintages of the more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Castel feeds aperitif thirst

Europe’s largest wine producer, Castel, has unveiled a raft of new products more...

Whisky has 'regained its attractiveness'

Scotch whisky is moving beyond its traditional consumer base and has "regained more...

London Sales Manager / Key Account Manager

London, United Kingdom

Competitive - depending on skills and experience

Bordeaux 2005: Biggest movers

Expectation surrounding the 2005s is building and pushing up prices for top more...

BI offers 2014 imperial collection en primeur

Fine wine merchant Bordeaux Index is offering its clients a 10 imperial more...