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Friday 19 September 2014

Annual ‘Beer Day Britain’ launched

30th July, 2014 by Lauren Eads

A trio of female beer experts have teamed up to launch Beer Day Britain – set to become an annual celebration of the British beer industry starting in 2015.

BEER

L-R – Jane Peyton, Sara Barton and Sophie de Ronde

Starting on June 15, 2015, Beer Day Britain will celebrate all that is great about British beer, an initiative spearheaded by 2014’s beer sommelier of the year, Jane Peyton, Sophie de Ronde, head brewer at Brentwood Brewery, and Sara Barton, founder of and head brewer of Brewsters’ Brewing Company and former British Brewer of the Year.

CAMRA, The British Beer and Pub Association, The Society of Independent Brewers, Casque Marque, Let There Be Beer, and The Independent Family Brewers of Britain have all signed up to support the initiative.

With UK pubs currently closing at a rate of 26 per week, according to CAMRA, it is hoped a co-ordinated day will encourage brewers, landlords, retailers and beer lovers alike to arrange beer-themed activities to encourage greater support of the industry.

Suggested events include brewery open days, tutored beer tastings and special offers to beer barbecues and festivals.

Pubs will be able to print their own beer mats from the day’s official website and promotional material to advertise the day.

Introducing the initiative, the trio said: “The idea is for Beer Day Britain to be a self-starting activity. It will be a success if beer lovers, pubs, brewers, supermarkets, beer shops, and beer related organisations make their own plans to create events, publicity and encourage the appreciation of beer and pubs.”

June 15 is incidentally the date that the Magna Carta was signed in 1215, in which article 35 of the charter stated: “Let there be throughout our kingdom a single measure for wine and a single measure for ale and a single measure for corn, namely “the London quarter.”‘

For more information on getting involved click here.

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