Albion set for Aussie launch

7th July, 2014 by Neal Baker

Flavoured spirit brand Albion Racing Club has secured its first international distribution deal with Australian importer and distributor Luxe Wine + Spirits.

rsz_bottles_briefcase_and_beastThe first consignment of Albion Racing Club Spiced Malt is set to arrive in Australia in July, with the first bottles on sale from September, 2014.

A.R.C’s Australian launch will focus on premium cocktail bars and select liquor stores, with the on and off trade national roll-out commencing with the Sydney, Melbourne and Adelaide markets.

The product is a British hand-crafted malt which is made, bottled and labelled at an artisan distillery in Cambridgeshire. The malt is distilled five times in copper pot stills, steeped in vanilla pods, raisins and Columbian coffee beans, resulting in a liquid that is a full-proof spirit (42% abv) with some of the characteristics of whisky but smoother and slightly sweeter to appeal to non-whisky drinkers.

A.R.C. launched in the UK in March 2014 and is available at Fortnum & Mason, Piccadilly and Gerry’s, Old Compton Street plus selected on-trade venues across London.

Albion Racing Club Captain, Justin Wright said: “We only celebrated our UK launch in March, so are thrilled to announce our first international distribution deal within three months of operations.

“We, at Albion Racing Club, are delighted at the prospect of sharing our British Spiced Malt with our Antipodean cousins, and look forward to welcoming kindred spirits from the other side of the globe.”

Greg Kiss, Luxe Wine + Spirits managing director said: “We have always kept an eye on the market and the latest spirits releases worldwide and A.R.C. definitely caught our eye. A.R.C. showed an exciting new angle in the brown spirits category with its philosophy of excitement and adventure.

“After we approached the boys for a sample, we were sold.”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more