Albion set for Aussie launch

Flavoured spirit brand Albion Racing Club has secured its first international distribution deal with Australian importer and distributor Luxe Wine + Spirits.

rsz_bottles_briefcase_and_beastThe first consignment of Albion Racing Club Spiced Malt is set to arrive in Australia in July, with the first bottles on sale from September, 2014.

A.R.C’s Australian launch will focus on premium cocktail bars and select liquor stores, with the on and off trade national roll-out commencing with the Sydney, Melbourne and Adelaide markets.

The product is a British hand-crafted malt which is made, bottled and labelled at an artisan distillery in Cambridgeshire. The malt is distilled five times in copper pot stills, steeped in vanilla pods, raisins and Columbian coffee beans, resulting in a liquid that is a full-proof spirit (42% abv) with some of the characteristics of whisky but smoother and slightly sweeter to appeal to non-whisky drinkers.

A.R.C. launched in the UK in March 2014 and is available at Fortnum & Mason, Piccadilly and Gerry’s, Old Compton Street plus selected on-trade venues across London.

Albion Racing Club Captain, Justin Wright said: “We only celebrated our UK launch in March, so are thrilled to announce our first international distribution deal within three months of operations.

“We, at Albion Racing Club, are delighted at the prospect of sharing our British Spiced Malt with our Antipodean cousins, and look forward to welcoming kindred spirits from the other side of the globe.”

Greg Kiss, Luxe Wine + Spirits managing director said: “We have always kept an eye on the market and the latest spirits releases worldwide and A.R.C. definitely caught our eye. A.R.C. showed an exciting new angle in the brown spirits category with its philosophy of excitement and adventure.

“After we approached the boys for a sample, we were sold.”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more