Albion set for Aussie launch

7th July, 2014 by Neal Baker

Flavoured spirit brand Albion Racing Club has secured its first international distribution deal with Australian importer and distributor Luxe Wine + Spirits.

rsz_bottles_briefcase_and_beastThe first consignment of Albion Racing Club Spiced Malt is set to arrive in Australia in July, with the first bottles on sale from September, 2014.

A.R.C’s Australian launch will focus on premium cocktail bars and select liquor stores, with the on and off trade national roll-out commencing with the Sydney, Melbourne and Adelaide markets.

The product is a British hand-crafted malt which is made, bottled and labelled at an artisan distillery in Cambridgeshire. The malt is distilled five times in copper pot stills, steeped in vanilla pods, raisins and Columbian coffee beans, resulting in a liquid that is a full-proof spirit (42% abv) with some of the characteristics of whisky but smoother and slightly sweeter to appeal to non-whisky drinkers.

A.R.C. launched in the UK in March 2014 and is available at Fortnum & Mason, Piccadilly and Gerry’s, Old Compton Street plus selected on-trade venues across London.

Albion Racing Club Captain, Justin Wright said: “We only celebrated our UK launch in March, so are thrilled to announce our first international distribution deal within three months of operations.

“We, at Albion Racing Club, are delighted at the prospect of sharing our British Spiced Malt with our Antipodean cousins, and look forward to welcoming kindred spirits from the other side of the globe.”

Greg Kiss, Luxe Wine + Spirits managing director said: “We have always kept an eye on the market and the latest spirits releases worldwide and A.R.C. definitely caught our eye. A.R.C. showed an exciting new angle in the brown spirits category with its philosophy of excitement and adventure.

“After we approached the boys for a sample, we were sold.”

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more