UK online wine sales buck offline decline

5th June, 2014 by Patrick Schmitt

While the volume of wine sold in bricks and mortar retailers suffers a sustained decline, UK online wine sales are enjoying long-term increases.

“Overall, within wine, we have seen a long-term trend towards volume decline,” commented Tim Wilson, managing director of the Wilson Drinks Report during a briefing on Monday at the London Wine Fair.

Recording an overall volume drop of 3.2% for still wine in the UK off-trade (MAT 26.04.14) – although value sales are up 1.7% – he said that volumes for red wine had fallen the most, down 5.5%, while white and rosé volumes had dropped by 1.7% and 1.4% respectively.

The exception to this offline trend is sparkling wine, which is up 1.9% in volume and 7.7% in value, according to Wilson, although he….

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