Stoli starts lemon squeeze20th June, 2014 by Patrick Schmitt
Stoli starts “100 Days to Squeeze” campaign in US with Stoli-branded lemonade trucks and night events.
The push is part of an international drive to encourage consumers this summer to drink Stoli vodka with freshly-squeezed lemonade, with a particular focus on New York and London.
Limited edition point of sale, including mason jars, infusion stations and lemonade carts have been introduced, while the London will see a 1950s retro van offering free Stoli lemonade tastings to passersby, as well as Stoli lemonade sorbet.
In the US, aside from the Stoli lemonade lorries and evening events, Stoli is partnering with Thrillist to feature in the Summer Solstice on 21 June at its second annual “Best Day of Your Life”, bringing together New York City’s food and drink scene for full day of partying.
For more information on the Thrillist event, click here.