Scotch whisky joins forces with Tequila

17th June, 2014 by Richard Ross

The Scotch Whisky Association has signed a cooperation agreement with Tequila’s regulatory body to help the mutual protection of the two spirits, as Mexico becomes a Top Ten market for Scotch.

SWA_TequilaSenior figures in the Scotch Whisky Association (SWA) signed the agreement during a visit to Mexico this month. The visit was also aimed at further promoting Scotch Whisky in Mexico. The country is now the ninth largest overseas market for the SWA, with exports growing 20% last year alone to £110 million. Scotch whisky makes up 8% of all UK exports to the country, as Mexican consumers continue to embrace international drinks brands.

The Cooperation Agreement was signed with the Consejo Regulador del Tequila – the Tequila Regulatory Council (CRT) at a meeting in Guadalajara.  The agreement will encourage greater co-operation between Scotch Whisky and Tequila in areas such as fair competition and the promotion of responsible drinking.

David Frost, SWA chief executive, said:  “The Cooperation Agreement with the Tequila Regulatory Council will help Scotch Whisky and Tequila work together to improve market access for both spirits and protect their reputation for quality.”

He added: “Mexico is an increasingly important market for Scotch Whisky – it is now a top ten market.  It is good to share the success of the industry with a range of audiences in Mexico and discuss the importance of protecting Scotch Whisky worldwide.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more