Plastic beer bag wins design award

5th June, 2014 by Lauren Eads

A plastic, vacuum-sealed beer bag carrier held together with velcro has won the praise of judges at an international design competition.

488c343ab84f56af2ccf484b226def7efa16cb76-1-t710
The Leuven, designed by Korean designer Wonchan Lee, can carry four beers in vacuum-sealed bags contained within a plastic handheld frame making beer transportation “lighter” and its packaging production cost “cheaper”, according to Lee.

The design, which took inspiration from an ice bag, received a Platinum A’ Design Award by the international jury panel of the A’ Design Award & Competition – an International Packaging Design Competition – which invites entries from designers, architects, engineers, design studios and design companies.

Wonchan Lee, the man behind the beer bags, which look similar to a hospital blood bag, said: “Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others.

“This solution is clearly a new approach and concept for beer packaging: not breakable, lighter to carry, has less production cost, therefore has advantages in both delivery and production. From brainstorming to branding, choosing the materials and finishing, Leuven differentiates itself from other premium Belgian beers in the market with this new package.”

A’ Design Awards is an annual competition which aims to highlight designs from upcoming designers across the globe.

3 Responses to “Plastic beer bag wins design award”

  1. Andrew Nisbet says:

    Pouring them into a glass might be a bit of a challenge, or do you just push a straw into them like a juice box!

  2. Mike says:

    Carrying is one thing, but what about the pleasure of drinking. This thing makes those horrid plastic cups at sport events that lose half the beer whilst walking back to your seat look like an absolute luxury.

  3. Mårten says:

    Where can i buy that? That is so awesome!!!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more