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Wednesday 1 July 2015

Joker dupes shoppers with fake wine labels

5th June, 2014 by Lucy Shaw - This article is over multiple pages: 1 2 3 4 5

A joker has caused a storm in a wine glass with shoppers after swapping wine label descriptors at his local Tesco branch with his own comedy versions.

One of the fake wine labels gracing the wine aisle of Tesco in Brixton. Credit: id-iom

As reported by the Daily Mail, the unidentified man switched the labels of four well known wine brands at Tesco and one at Sainsbury’s in Brixton, south London, without the stores realising.

Taking his prank seriously, the joke labels included a barcode and the promise of Clubcard points to make them look like the genuine article.

The Blue Nun label is described as being “Made by actual blue nuns in sea caves protected by wild otters”, and tasting “full bodied with a hint of wet sand”.

A £5.79 bottle of JP Chenet Shiraz meanwhile, offers “Bitter clowns tears with a hint of suspicion”, while a Soave is described as being “great with roadkill.”

Across town at Sainsbury’s, a £4 bottle of Blossom Hills is described as “pretentious yet sensitive with a hint of snozzberry.”

The joker told the Daily Mail that he stuck upon the idea after clocking the floral descriptions of entry level wines while shopping with his girlfriend.

“Phrases like ‘warming spice flavours’, ‘smooth finish’ and ‘floral notes’ seemed to litter the florid accounts of the wines’ supposed qualities.

“I decided to recreate the descriptions using my overactive imagination as a guide.I think what we’re left with is probably a more honest appraisal of the wine’s true character,” he said.

“I’d like to think these will go unnoticed by the staff until some eagle-eyed customer decides to spoil my fun and brings it to their attention,” he added.

Click through to see the other four labels…

One Response to “Joker dupes shoppers with fake wine labels”

  1. Liam Young says:

    Classic! A clear sign that the use of over-inflated and tongue-twisting wine reviews from elitists to sell commercial wine has reached a ‘jump the shark’ moment.

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