Joker dupes shoppers with fake wine labels

5th June, 2014 by Lucy Shaw - This article is over multiple pages: 1 2 3 4 5

A joker has caused a storm in a wine glass with shoppers after swapping wine label descriptors at his local Tesco branch with his own comedy versions.

One of the fake wine labels gracing the wine aisle of Tesco in Brixton. Credit: id-iom

As reported by the Daily Mail, the unidentified man switched the labels of four well known wine brands at Tesco and one at Sainsbury’s in Brixton, south London, without the stores realising.

Taking his prank seriously, the joke labels included a barcode and the promise of Clubcard points to make them look like the genuine article.

The Blue Nun label is described as being “Made by actual blue nuns in sea caves protected by wild otters”, and tasting “full bodied with a hint of wet sand”.

A £5.79 bottle of JP Chenet Shiraz meanwhile, offers “Bitter clowns tears with a hint of suspicion”, while a Soave is described as being “great with roadkill.”

Across town at Sainsbury’s, a £4 bottle of Blossom Hills is described as “pretentious yet sensitive with a hint of snozzberry.”

The joker told the Daily Mail that he stuck upon the idea after clocking the floral descriptions of entry level wines while shopping with his girlfriend.

“Phrases like ‘warming spice flavours’, ‘smooth finish’ and ‘floral notes’ seemed to litter the florid accounts of the wines’ supposed qualities.

“I decided to recreate the descriptions using my overactive imagination as a guide.I think what we’re left with is probably a more honest appraisal of the wine’s true character,” he said.

“I’d like to think these will go unnoticed by the staff until some eagle-eyed customer decides to spoil my fun and brings it to their attention,” he added.

Click through to see the other four labels…

One Response to “Joker dupes shoppers with fake wine labels”

  1. Liam Young says:

    Classic! A clear sign that the use of over-inflated and tongue-twisting wine reviews from elitists to sell commercial wine has reached a ‘jump the shark’ moment.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more