French Wines launch WAG’s World Cup vids

19th June, 2014 by Patrick Schmitt

French Wines with Style has launched two new videos for those who would prefer an evening in with good wine, rather than an evening out, screaming at the screen.

Gerard Basset French Wines with Style

Gerard Basset OBE MW

Timed to coincide with the World Cup, the films feature wine supremo and French Wines with Style campaign ambassador Gerard Basset OBE MW matching different French wine styles to food dishes presented by award-winning chef Sophie Wright.

The video is split into two parts. The first sees Gerard suggesting some different wine styles to accompany the starters presented by Sophie to ensure the soirée starts in style.

And the second video starts with Gerard, a football fan, appearing in his French football shirt somewhat frustrated at not being able to watch the match, but being the professional that he is, coming up with some great wine suggestions to match Sophie’s main courses.

The videos will be editorially placed on a number of lifestyle sites and also promoted on the campaign’s YouTube channel French Wines with Style.

“We would like people who are a bit scared of wine to be more relaxed in the way they approach French wine; we are trying to make things easier for the consumer to understand,” commented Gerard on the campaign.

This is the fifth film from the French Wines with Style campaign. Previous videos have seen Gerard matching different French wine styles to film stars during the Cannes film festival, to fashion designers during Paris Fashion week and more recently to spring and summer fashion trends. To date the videos have appeared on over 80 websites to achieve a cumulative visibility to an audience of over 50 million.

Click here to see Gerard in action.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more