French Wines launch WAG’s World Cup vids
19th June, 2014 by Patrick Schmitt
French Wines with Style has launched two new videos for those who would prefer an evening in with good wine, rather than an evening out, screaming at the screen.
Gerard Basset OBE MW
Timed to coincide with the World Cup, the films feature wine supremo and French Wines with Style campaign ambassador Gerard Basset OBE MW matching different French wine styles to food dishes presented by award-winning chef Sophie Wright.
The video is split into two parts. The first sees Gerard suggesting some different wine styles to accompany the starters presented by Sophie to ensure the soirée starts in style.
And the second video starts with Gerard, a football fan, appearing in his French football shirt somewhat frustrated at not being able to watch the match, but being the professional that he is, coming up with some great wine suggestions to match Sophie’s main courses.
The videos will be editorially placed on a number of lifestyle sites and also promoted on the campaign’s YouTube channel French Wines with Style.
“We would like people who are a bit scared of wine to be more relaxed in the way they approach French wine; we are trying to make things easier for the consumer to understand,” commented Gerard on the campaign.
This is the fifth film from the French Wines with Style campaign. Previous videos have seen Gerard matching different French wine styles to film stars during the Cannes film festival, to fashion designers during Paris Fashion week and more recently to spring and summer fashion trends. To date the videos have appeared on over 80 websites to achieve a cumulative visibility to an audience of over 50 million.
Click here to see Gerard in action.