Diageo creates global comms role

Diageo has appointed former Downing Street spokesperson Vickie Sheriff to the new role of global communications director.

Vickie Sheriff Diageo officialVickie, who will report to Charlotte Lambkin, global corporate relations director, will be responsible for external communications and employee engagement when she assumes the role on 1 September.

She is currently the director of group communications at the UK Department for Transport, with former roles spread across government communications including the UK Prime Minister’s deputy official spokesperson and head of news for both the Ministry of Justice and the Department for International Development.

She has also worked in HM Treasury and the former Department for Trade and Industry in communications roles.

Speaking on her appointment, Vickie said, “I am thrilled to be joining Diageo in a great new role. After a long career enjoying communications in government, I’m looking forward to bringing my skills and experience to the commercial sector.

“Diageo is a company that people want to work for and I am excited to be leading a team to help shape Diageo’s global communications to support its ambition.”

The appointment comes amidst a ‘de-layering’ drive at the company, with 200 jobs being cut at the company’s London headquarters and other regional offices to account for a 19% drop in sales in the key Asian market this year.

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