Cuprinol campaign for British beer gardens

With pub closures in the UK averaging twenty-eight a week, wood-care brand Cuprinol is launching ‘Cheers it up’ — a nationwide initiative to cheer up unloved beer gardens and encourage communities to support their ‘local’.

Pub Garden

Before: The dishevelled Avalon beer garden

Research from Cuprinol has revealed that four out of five Brits visit beer gardens each summer, averaging five visits per summer, and two thirds agree that spending time in a beer garden makes them happy.

However, this same proportion of people think landlords fail to make the most of their outdoor space, and a third would spend more time in their local beer garden if it was more welcoming according to the survey.

To launch ‘Cheers it up’, the company has announced a nationwide search for an unloved British beer garden in need of revamping, with the winning pub being rewarded with a complete makeover.

As inspiration, Cuprinol has already completely revamped the beer garden at The Avalon pub in Clapham, London (see the video here).

Pub Garden

After: The new bright and breezy garden

The makeover took a team of 12 four days to complete, using over 120 litres of Cuprinol Garden Shades and 140 litres of decking stain.

Tom Peake, Director of the pub, said, “The makeover will encourage new and current customers to get out in the beer garden and make the most of the great outdoor space.”

Commenting on the importance of keeping Britain’s beer gardens alive, Neil Walker, Press Manager for the Campaign for Real Ale (CAMRA), says, “Pubs are closing at an alarming rate, so it’s important that landlords make the most of any outdoor space in order to attract people to use their local pub this summer.

“When the sun is shining there really is no better place to enjoy a pint of real ale than in a well maintained British beer garden.”

To enter a beer garden into the competition, upload a 30 second video or an image to www.facebook.com/Cuprinol explaining why your local needs cheering up, or tweet an image or 30 second video using the #cheersitup by 31st July 2014.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

VSF GROUP
Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more