Cuprinol campaign for British beer gardens24th June, 2014 by Neal Baker
With pub closures in the UK averaging twenty-eight a week, wood-care brand Cuprinol is launching ‘Cheers it up’ — a nationwide initiative to cheer up unloved beer gardens and encourage communities to support their ‘local’.
Research from Cuprinol has revealed that four out of five Brits visit beer gardens each summer, averaging five visits per summer, and two thirds agree that spending time in a beer garden makes them happy.
However, this same proportion of people think landlords fail to make the most of their outdoor space, and a third would spend more time in their local beer garden if it was more welcoming according to the survey.
To launch ‘Cheers it up’, the company has announced a nationwide search for an unloved British beer garden in need of revamping, with the winning pub being rewarded with a complete makeover.
As inspiration, Cuprinol has already completely revamped the beer garden at The Avalon pub in Clapham, London (see the video here).
The makeover took a team of 12 four days to complete, using over 120 litres of Cuprinol Garden Shades and 140 litres of decking stain.
Tom Peake, Director of the pub, said, “The makeover will encourage new and current customers to get out in the beer garden and make the most of the great outdoor space.”
Commenting on the importance of keeping Britain’s beer gardens alive, Neil Walker, Press Manager for the Campaign for Real Ale (CAMRA), says, “Pubs are closing at an alarming rate, so it’s important that landlords make the most of any outdoor space in order to attract people to use their local pub this summer.
“When the sun is shining there really is no better place to enjoy a pint of real ale than in a well maintained British beer garden.”
To enter a beer garden into the competition, upload a 30 second video or an image to www.facebook.com/Cuprinol explaining why your local needs cheering up, or tweet an image or 30 second video using the #cheersitup by 31st July 2014.