Coteaux du Layon in dry white push

30th June, 2014 by Lucy Shaw

Producers in the sweet wine producing appellation of Coteaux du Layon in the Loire Valley are pushing to be able to make dry white wines in the region.

Chenin Blanc vines in Coteaux du Layon

Speaking to the drinks business during a recent visit to the region, Emmanuel Ogereau of Domaine Ogereau said: “I really believe in the potential for quality dry white wines in Coteaux de Layon.

“The terroirs in the region with the best potential for dry whites are the mineral rich volcanic soils.

“Sweet wines are a hard sell. They account for less than 5% of total wine production in France, so we need to look at other avenues.

“An increasing number of producers in Sauternes are moving into dry white production due to the difficulty of selling sweet wine in the marketplace.

“I’d like to see the producers in Coteaux du Layon collectively coming together to work out a way of successfully marketing and promoting dry whites as they are currently forbidden under the appellation rules. We’re witnessing the beginning of the dry white revolution in Coteaux du Layon.”

It is currently possible to downgrade dry whites made in Coteaux du Layon to dry Anjou blanc.

In addition to his dry white push, Ogereau believes one way around the sweet wine problem is to educate consumers that the wines can be enjoyed at different points during a meal rather than solely at the end.

“I think our wines make an excellent apéritif. I’m working hard to push the idea that Coteaux du Layon wines can be enjoyed at the beginning of a meal,” he said.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more