Coffee-flavoured wine in a can launched30th June, 2014 by Lucy Shaw
While usually reserved for different times of the day, the world’s first coffee-flavoured wine has gone on sale in the US.
The brainchild of low alcohol wine brand Friends Fun Wine, both Cabernet Coffee Espresso and Chardonnay Coffee Cappuccino are housed in 250ml stainless steel cans.
Aiming to “combine the world’s most popular day drink with the world’s most popular night drink”, both of the coffee-flavoured wines are just 6% abv.
According to its makers, Cabernet Coffee Espresso, made with Cabernet Sauvignon grapes and espresso is “rich” in flavour with “a hint of chocolate”, while Chardonnay Coffee Cappuccino, which blends Chardonnay grapes and cappuccino, is “smooth” with vanilla notes.
The caffeine-filled wines are recommended as an alternative to higher alcohol wines, with the can format making them easy to take to parties and barbeques.
“As creators of the Fun Wine category, the addition of Cabernet Coffee Espresso and Chardonnay Coffee Cappuccino strongly aligns with our mission to deliver a fun drinking experience,” Joe Peleg, CEO of Friends Fun Wine, said.
“We are proud to be the first-to-market with our Fun Wine In A Can and look forward to introducing the new coffee varieties to our fans,” he added.
This is not the first wine in a can to cause a stir. Last year, the Oregon-based Union Wine Company caused a storm in a wine glass when it released a Pinot Noir in a 12-ounce can to try and encourage the “beerification” of wine.
Back in 2011, db reported that retailers in Denver were selling out of local urban winery, The Infinite Monkey Theorem’s US$6.99 Sparkling Black Muscat in a 250ml can, emblazoned with the brand’s eye-catching monkey logo.