Central Coast winery launches ‘first interactive wine label’

Terravant Wine Company, in California’s Central Coast, has launched ‘Scratchpad’, a new range of wines with mostly blank labels, ready for drinkers to customise and share via social media.

ScratchpadScratchpad claims to be “the wine industry’s first interactive label”. Each bottle of wine has a largely blank front label, in the style of a sheet torn from a notepad, and comes with a charcoal pencil hung around the neck.

Customers are encouraged to draw and write directly onto the label, take a photo of their design, and share it via social media.

The wine range currently comprises three wines from California’s Central Coast: a Chardonnay and Pinot Noir from 2011, and a 2012 Sauvignon Blanc.

Eric Guerra, Senior Vice President of Marketing and Sales for Terravant explains: “This is an interactive label that encourages consumers to post their doodlings and messages online to the Scratchpad Facebook page and on Instagram – the goal is to encourage consumers to express their creativity, designing their own label with unique drawings or artwork”.

scratchpad2Customers can also create personalised messages on the labels if they’re buying the wine as a gift. Guerra stresses that the brand is not all about the label, though. He’s confident the wine inside matches up as well. “We made a very conscious decision”, he says, “ to offer prestige Central Coast wines all finely crafted here at the Terravant Wine Company”.

The wines are currently available in seven US states, including New York and Texas, with wider distribution expected from next month.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Regional Account Manager

Scotland, UK

Retail Assistant Manager

The Whisky Exchange

Retail Supervisor

The Whisky Exchange

Retail Sales Advisor

The Whisky Exchange

Retail Manager

Friarwood Fine Wines
SW London, UK

Assistant Manager

Seven Cellars
Brighton, UK

Key Account Manager

MMI Dubai
Dubai, UAE

Head of Supply Chain

Lanson International UK Ltd
London W1, UK

National Account Executive

Home Based working in Central Belt. Glasgow/Edinburgh, UK

Prowein 2018

18th Mar 2018

The City Wine Show

London,United Kingdom
13th Apr 2018

Prosecco Springs

London,United Kingdom
26th Apr 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more