Brewer declares war on ‘hipsters’

26th June, 2014 by Lauren Eads

A South African brewer has launched a tongue-in-cheek attack on so-called ‘hipsters’ with a series of humorous adverts bemoaning the trendy set’s love of obscure craft beer.

South Africa’s Garagista Beer Co. has released a series of adverts poking fun at the trendsetting group’s penchant for craft beer and its perceived love of the “craft beer image”, rather than the beer itself.

In one advert the cheeky brewery states: “While you were tuning your banjo, we were fine tuning our beer”, underscored with the mantra, “All beer. No bullshit.”

While in its video advert, a group of hipsters are seen clamouring for a taste of the brewer’s “limited edition” pale ale – a dig at the group’s perceived blind taste for increasingly obscure beers.

The humorous campaign marks continued friction between cooler-than-cool so called ‘hipsters’ and craft beer aficionados.

Earlier this year a US comedy duo captured the relationship between “hipsters” and the craft beer explosion in this comedy video.

garagista-2garagista-hed-2014garagista-8 garagista-7 garagista-6 garagista-5 garagista-4 garagista-3

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

Events and Trips Manager

Berkmann Wine Cellars
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
East Scotland, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more