Brewer declares war on ‘hipsters’

A South African brewer has launched a tongue-in-cheek attack on so-called ‘hipsters’ with a series of humorous adverts bemoaning the trendy set’s love of obscure craft beer.

South Africa’s Garagista Beer Co. has released a series of adverts poking fun at the trendsetting group’s penchant for craft beer and its perceived love of the “craft beer image”, rather than the beer itself.

In one advert the cheeky brewery states: “While you were tuning your banjo, we were fine tuning our beer”, underscored with the mantra, “All beer. No bullshit.”

While in its video advert, a group of hipsters are seen clamouring for a taste of the brewer’s “limited edition” pale ale – a dig at the group’s perceived blind taste for increasingly obscure beers.

The humorous campaign marks continued friction between cooler-than-cool so called ‘hipsters’ and craft beer aficionados.

Earlier this year a US comedy duo captured the relationship between “hipsters” and the craft beer explosion in this comedy video.

garagista-2garagista-hed-2014garagista-8 garagista-7 garagista-6 garagista-5 garagista-4 garagista-3

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Account Manager - Manchester

Black Fire Tequila
Manchester, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Buyer

BrandAlley UK LTD
London EC2A

Liquid Production Assistant

Atom Group
Tonbridge, UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more