Bearded professor ‘fired’ over beer label

2nd June, 2014 by Lauren Eads

A professor sporting a particularly outlandish beard claims he was fired from a Christian university after his image was used on the side of a beer can.

1483636_753287401366243_1069368278_oDr Paul Roof, an associate professor of sociology at Charleston Southern University, was “terminated” from his position on Friday, according to a report by News 2, because the university deemed his image appearing on a beer can unrepresentative of a Christian environment, claims Roof.

The image, taken by a professional photographer at a beard and moustache competition, was used used on Chucktown Follicle Brown – a beer  brewed by Charleston-based Holy City Brewing.

Speaking to News 2 Dr Roof said: “I was told that it was not representative of a Christian environment. And for me a Christian environment entails two things: looking out for other people and forgiveness of others who’ve transgressed you.”

Since announcing his firing on Facebook, Dr Roof said he has experienced an outpouring of support.

“The response. Social media, from students that I had 15 years ago, 8 years ago, has been overwhelming,” he said.

The image in question, in which Dr Roof is seen sporting an expertly curled beard and white cowboy hat, was taken during a “freestyle” segment of the 2013 Southeastern Beer and Moustache Competition held in Charleston.

Dr Roof, who has been a professor at the university for the past 15 years, claims he was unfairly fired and is said to be consulting a lawyer.

Chris Brown, an owner of the North Charleston brewery, told The Post and Courier that he was “shocked” by the news, but declined to comment on the specifics Dr Roof’s firing, while a university official told the University Herald it would not be commenting on the issue.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Beer Development Specialist

Matthew Clark
London, UK

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more