100,000 take part in International Sherry Week

The inaugural International Sherry Week, which took place on 2-8 June, has been hailed a success after attracting 100,000 participants via over 2,000 events.

The world’s largest event dedicated to celebrating the wines from Jerez, over 20 countries, including Brazil, Canada, Russia, New Zealand and South Africa took part in International Sherry Week.

Japan trumped the other participating countries in terms of its thirst for Sherry, with over 200 Sherry-themed events taking place there throughout the week.

“The event surpassed all expectations, with bodegas, enotecas, bars, restaurants and aficionados joining in on activities centred around Sherry, from tasting sessions and food and wine pairings to cocktails, all with the common aim of celebrating these unique wines,” said ISW founder Chelsea Anthon Penas.

The event was widely followed online, receiving over 1,200,000 hits on Twitter, with 2,700,000 people using the hashtags #isherryweek and #isherrylover.

Beltran Domecq, president of the Sherry Council, took part in tastings, talks and seminars in London during ISW, which also coincided with the inaugural London Wine Week.

Meanwhile, the first ever Twitter-based Sherry tasting took place during the week, with 15 wine bloggers from around the world participating using a tasting kit, while the winemakers were on hand in Jerez to answer questions via Twitter.

International Sherry Week was created in collaboration with the Sherry Council in order to celebrate Sherry on a global scale and promote Jerez as European Wine Capital 2014.

The Drinks Business is currently accepting entries for the second annual Global Fortified Masters blind tasting, which take place in September.

Sherry producers, brand owners and importers interested in taking part in the competition should click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
Park Royal, London, UK

Customer Services Administrator

Speciality Drinks
Park Royal, London, UK

Gin Buyer

Craft Gin Club
London (Fitzrovia)

Customer Service & Operations Administrator

Marussia Beverages UK Ltd
London, UK

Sales Account Manager

Berkmann Wine Cellars
London, UK

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London, UK

Brands Sales Executive

Woolf Sung Ltd
London, UK

International Logistic Manager

Wine Source
London, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more