D&D showcases ‘new wave’ wines

29th May, 2014 by Neal Baker

Restaurant group D&D London has partnered with the Wine Institute of California in a bid to showcase a selection of ‘new wave’ wines at the recently re-launched Avenue restaurant in St James.

Avenue Restaurant

Avenue Restaurant, 7-9 St James’s St, London SW1

The joint campaign, which will run throughout June, aims to establish Avenue as one of London’s best restaurants for California wines by exposing them exposure to the capital’s foodies.

The ‘new wave’ of California wines – produced by small, independent makers using lesser-known grape varieties – are not widely available on the UK high street or in other British restaurants.

John McLaren, UK director for the Wine Institute of California, said: “For any wine business, to put together a collection of these wines is a joy and an early opportunity to explore this new world of wine, before the old world of wine is forced to sit up and take notice.”

The wines will be available at the Avenue by the bottle or, with fine wines, poured using the Coravin system which allows glasses to be poured without fully opening the bottle.

Several wines will also be paired with the restaurant’s lunchtime set menu.

Two wine tastings, a ‘cheap flight’ promotion and social media competitions are planned to drive consumer interest, while a mixed case of new wave wines recommended by Avenue head sommelier Andres Ltuarte will be available to buy online.

Andres Ituarte, head sommelier at the Avenue Restaurant, said: “We have had a great response from customers to the new US-focused wine list since we re-opened a few months back. The California new wave is where it’s at right now; I really want to champion the best American wines and introduce my customers to them.”

The first tasting, ‘California v the Rest of the World’, will take place on Tuesday 3 June hosted by Matteo Lupi of award-winning California-specialist agency Roberson, who will present two new wave California Pinot Noirs and top examples from Oregon, New Zealand and Burgundy.

On Tuesday 24 June, the BBC’s Saturday Kitchen wine expert and journalist Jane Parkinson will host ‘Not The Usual Suspects’; a tasting of lesser-known grape varietals.

The ‘cheap flight’ promotion will feature separate red and white tastings, each consisting of three wines and costing £14, with guests presented with the wines ‘blind’ receiving a £2 discount for each grape varietal they are able to identify correctly.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more