Waitrose wine site opens as Morrisons’ closes

7th May, 2014 by Lauren Eads

UK supermarket Waitrose has launched a new online wine site featuring more than 1,200 wines, as competitor Morrisons  announced it is to close its standalone wine site and incorporate it into its main site.

WaitroseCorks_V05_PADWaitrose today launched its standalone wine site, Waitrose Cellar, with the aim of growing its online share of the wine UK wine market.

The site will allow customers to mix their own case of six bottles from its range of wines, spirits and champagnes and receive free delivery within three working days.

The service, which replaces Waitrose Wine Direct, includes a “Fine & Rare” range and gives customers the ability to rate purchases.

Robert McCarthy, head of cellar and direct services at Waitrose, said: “Waitrose Cellar will bring a new element to our multi channel offer by allowing customers to receive the wine expertise we are renowned for in our shops from the comfort of their own home. We’ll be offering great value combined with interesting and unusual exclusives, with free delivery on every order.”

Its launch comes as fellow UK supermarket Morrison’s announced it was to close its standalone wine site, Morrisons Cellar, following its launch in 2012.

Instead, the online wine shop will be incorporated into the supermarket’s main grocery site from June, which launched in January.

Steve Mosey, category director for beers, wines and spirits at Morrisons, said the change was the “next logical step” to provide customers with a one-stop shop for all of their online wine and groceries.

He said: “As we look to continually improve our online wine proposition, we have taken the decision to combine Morrisonscellar.com with our industry leading grocery site Morrisons.com which launched earlier this year.

“This move will take effect from June 2014 and is the logical next step to provide our customers with a one-stop shop for all of their online wine and groceries.

“Our online wine range will continue to provide great quality at key price points thanks to the tremendous strides taken by our new wine sourcing team.  The Taste Test, which helps guide customers in an approachable way towards wines to suit their personal preferences, will remain core to our online wine offer.”

Morrisons is releasing its Q1 results tomorrow. (8 May)

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more