UK drinks charity launches ‘Here to help’

9th May, 2014 by Patrick Schmitt - This article is over multiple pages: 1 2 3

Following interviews with members of the UK trade, drinks industry charity The Benevolent has launched a new campaign to raise awareness of its support services.

Screen Shot 2014-05-09 at 10.08.48

The Here to Help leaflet from The Benevolent

Called ‘Here to help’, the new campaign sees the charity promote a “complete tool kit”, which is available off- and online, embracing four key types of Benevolent support.

Grouped under the headings money, family, home and wellbeing, the information is designed to be distributed to employees by drinks companies, particularly as leaflets in communal areas.

Speaking to the drinks business last month about the new campaign, David Cox, chief executive of The Benevolent since April 2013, said it was vital the drinks charity raised awareness of its activities.

“We need to have made enough noise so you know exactly how to contact us… We want people to realise their own trade has this safety net,” he said.

Encouraging Cox to launch this campaign was research conducted in 2013.

During the latter part of last year, Cox instigated a series of interviews with members of the trade at different levels of seniority to find out more about The Benevolent’s image in the UK drinks industry.

“We found out that awareness of The Benevolent as a charity was relatively high among senior management, but there were misconceptions, for example that it was here just to help publicans or retired ill and infirm people, or those who were suffering from alcohol misuse,” he reported.

Continuing, Cox admitted that among “general staff the awareness was very low or non-existent”.

Consequently, the Here to Help campaign has been engineered to reverse this situation, and alter misconceptions.

“We want to reinforce the message that The Benevolent is there to help people who are working in this industry,” said Cox.

“It can be practical as well as financial help, and can embrace common everyday problems, from stress to family issues, which we know exist, but those people who are suffering from them don’t think we’re the charity they can turn to,” he added.

And, to further illustrate the type of support The Benevolent can provide, the drinks charity has provided db with two real life stories, which can be viewed on the following pages.

Meanwhile, to find out more about the Here to Help toolkit, please click here.

David Cox

David Cox has been chief executive of The Benevolent since April 2013

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation Wines
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

Private Client Sales Manager

Cult Wines
Hammersmith, London, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 24th February 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more