UK drinks charity launches ‘Here to help’

9th May, 2014 by Patrick Schmitt - This article is over multiple pages: 1 2 3

Following interviews with members of the UK trade, drinks industry charity The Benevolent has launched a new campaign to raise awareness of its support services.

Screen Shot 2014-05-09 at 10.08.48

The Here to Help leaflet from The Benevolent

Called ‘Here to help’, the new campaign sees the charity promote a “complete tool kit”, which is available off- and online, embracing four key types of Benevolent support.

Grouped under the headings money, family, home and wellbeing, the information is designed to be distributed to employees by drinks companies, particularly as leaflets in communal areas.

Speaking to the drinks business last month about the new campaign, David Cox, chief executive of The Benevolent since April 2013, said it was vital the drinks charity raised awareness of its activities.

“We need to have made enough noise so you know exactly how to contact us… We want people to realise their own trade has this safety net,” he said.

Encouraging Cox to launch this campaign was research conducted in 2013.

During the latter part of last year, Cox instigated a series of interviews with members of the trade at different levels of seniority to find out more about The Benevolent’s image in the UK drinks industry.

“We found out that awareness of The Benevolent as a charity was relatively high among senior management, but there were misconceptions, for example that it was here just to help publicans or retired ill and infirm people, or those who were suffering from alcohol misuse,” he reported.

Continuing, Cox admitted that among “general staff the awareness was very low or non-existent”.

Consequently, the Here to Help campaign has been engineered to reverse this situation, and alter misconceptions.

“We want to reinforce the message that The Benevolent is there to help people who are working in this industry,” said Cox.

“It can be practical as well as financial help, and can embrace common everyday problems, from stress to family issues, which we know exist, but those people who are suffering from them don’t think we’re the charity they can turn to,” he added.

And, to further illustrate the type of support The Benevolent can provide, the drinks charity has provided db with two real life stories, which can be viewed on the following pages.

Meanwhile, to find out more about the Here to Help toolkit, please click here.

David Cox

David Cox has been chief executive of The Benevolent since April 2013

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more