Students invent first hangover free alcohol

21st May, 2014 by Lauren Eads

Three US college students have claimed to have invented the world’s first alcoholic malt beverage capable of preventing a hangover.

20140520170625-10322999_10203478487193032_1634808945_n

Prime, a malt beverage with an abv of 5%, was developed by three students who say its consumption alongside alcoholic beverages will not stop the drinker from “getting intoxicated” or hinder their “buzz”, but will stop the next day’s hangover.

The team has launched an Indiegogo crowd funding campaign to help them raise the funds to launch the beverage which they plan to distribute through their own, The Prime Company.

So far their campaign has raised $515 of its $20,000 target.

Explaining how Prime works, the crowd funding page reads: “Prime has the amino acids and biochemicals your liver needs to naturally break down acetaldehyde and prevent it from harming your body.

“It also has the electrolytes needed to help keep you hydrated and a vitamin B complex to prevent next day headaches. Prime only breaks down the toxic byproducts of alcohol metabolism and not the alcohol itself.”

For the best results a drinker would have to drink one Prime for every three drinks consumed.

Other products, in supplement form, are currently on the market which claim to prevent a hangover, however this is believed to be the first which combines hangover prevention with alcohol.

20140520221050-prime_AWESOME_gangsterAndrew Shrout, director of development and distribution said: “It’s difficult to remember to take a pill before you start drinking or during the course of the night.”

“We wanted to cut out that middle man and deliver the alcohol without the hangover.”

Recently the co-founder of the Boston Beer Company said his secret to being able to drink beer all night and not get drunk was to swallow dry yeast mixed in with yoghurt before a night out.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation Wines
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

Private Client Sales Manager

Cult Wines
Hammersmith, London, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 24th February 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more