Stella Artois 1st official beer of Wimbledon

Stella Artois has  been named the first official beer of the Wimbledon Tennis Championships after signing a five-year deal with the All England Lawn Tennis Club (AELTC).

Stella ArtoisThe Belgian brew will be served at the Wimbledon Championships this year through to 2018, The AELTC said on Tuesday, building on its title as the official beer and cidre of The Open Championship.

Mick Desmond, commercial director of the AELTC, said: “We’re delighted to partner with Stella Artois as the Official Beer of the Championships Wimbledon, and as such we’re looking forward to another great tournament this summer.”

The announcement comes with the launch of Stella Artois’ latest “world’s greatest advertisements” campaign, which seeks to celebrate the people behind the world’s biggest events from the UK to France, Argentina and the US.

Debora Koyama, global vice president of marketing for Stella Artois, said: “Stella Artois has brewing heritage that extends back six hundred years – and is the product of countless men and women who have refused to accept anything less than perfection. The World’s Greatest Events campaign celebrates the commitment of others who work tirelessly to deliver perfection.

“The Championships Wimbledon represents a perfect example – it might go unnoticed but those behind Wimbledon understand that it’s the smallest details which set them apart. Stella Artois is raising a Chalice to honour these people who make the World’s Greatest Events what they are.”

The campaign will run in 25 markets starting with a global television spot in the UK on May 12.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

PRESTIGE ACCOUNT MANAGER – EUROPE

Jackson Family Wines
London, UK

Sales Executive

MAISON SASSY
London, GB

Head of Supplier Management - Group

Matthew Clark
London and Bristol, UK

Brand Manager – Whisky

ATOM Brands
Tunbridge Wells, UK

Brand Manager - Gin

ATOM Brands
Tunbridge Wells, UK

International Business Development Assistant

iDealwine
Paris, France with frequent trips to London office

Events Assistant

Speciality Drinks
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more