Stella Artois 1st official beer of Wimbledon

14th May, 2014 by Lauren Eads

Stella Artois has  been named the first official beer of the Wimbledon Tennis Championships after signing a five-year deal with the All England Lawn Tennis Club (AELTC).

Stella ArtoisThe Belgian brew will be served at the Wimbledon Championships this year through to 2018, The AELTC said on Tuesday, building on its title as the official beer and cidre of The Open Championship.

Mick Desmond, commercial director of the AELTC, said: “We’re delighted to partner with Stella Artois as the Official Beer of the Championships Wimbledon, and as such we’re looking forward to another great tournament this summer.”

The announcement comes with the launch of Stella Artois’ latest “world’s greatest advertisements” campaign, which seeks to celebrate the people behind the world’s biggest events from the UK to France, Argentina and the US.

Debora Koyama, global vice president of marketing for Stella Artois, said: “Stella Artois has brewing heritage that extends back six hundred years – and is the product of countless men and women who have refused to accept anything less than perfection. The World’s Greatest Events campaign celebrates the commitment of others who work tirelessly to deliver perfection.

“The Championships Wimbledon represents a perfect example – it might go unnoticed but those behind Wimbledon understand that it’s the smallest details which set them apart. Stella Artois is raising a Chalice to honour these people who make the World’s Greatest Events what they are.”

The campaign will run in 25 markets starting with a global television spot in the UK on May 12.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more