Simpson’s Duff beer goes down under

The Simpson’s iconic  brew, Duff, is set to launch in Australia, the first brand to be officially endorsed by the show’s creators.

Duff-230The brew, enjoyed by Homer Simpson in the fictional town of Springfield, will make its debut down under on May 28 in Sydney, with a pop-up Moe’s Tavern planned at the Woolloomooloo Bay Motel between May 23rd and 30th which will also sell the show’s signature Krusty Burgers, according to a report by Australia’s theshout.com.au.

It is the first official Duff beer to be created with the blessing of the show’s creator, Matt Groening, and 20th Century Fox, after the rights were obtained by Australia’s ALH group, part-owned by Woolworths, and comes ahead of the cartoon’s 25th anniversary in Australia.

Ian Kingham, merchandise manager of ALH, told The Shout: “Twice its come to Australia and twice its been recalled,” adding that while the beer has “good novelty value”, the beer is a “perfectly good lager”.

Australia’s Duff Beer is brewed in the US by the Pinnacle Liquor Group, Woolworths Liquor’s exclusive brands division.

It will be available in 355ml cans at Australia’s Beer, Wine and Spirits outlets (BWS) and Dan Murphy’s nationwide and will retail for A$17.00 per six-pack and A$45.00 per case.

A Duff beer went on sale in the UK in 2012 after the resolution of a trademark tussle. 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more