Simpson’s Duff beer goes down under

20th May, 2014 by Lauren Eads

The Simpson’s iconic  brew, Duff, is set to launch in Australia, the first brand to be officially endorsed by the show’s creators.

Duff-230The brew, enjoyed by Homer Simpson in the fictional town of Springfield, will make its debut down under on May 28 in Sydney, with a pop-up Moe’s Tavern planned at the Woolloomooloo Bay Motel between May 23rd and 30th which will also sell the show’s signature Krusty Burgers, according to a report by Australia’s theshout.com.au.

It is the first official Duff beer to be created with the blessing of the show’s creator, Matt Groening, and 20th Century Fox, after the rights were obtained by Australia’s ALH group, part-owned by Woolworths, and comes ahead of the cartoon’s 25th anniversary in Australia.

Ian Kingham, merchandise manager of ALH, told The Shout: “Twice its come to Australia and twice its been recalled,” adding that while the beer has “good novelty value”, the beer is a “perfectly good lager”.

Australia’s Duff Beer is brewed in the US by the Pinnacle Liquor Group, Woolworths Liquor’s exclusive brands division.

It will be available in 355ml cans at Australia’s Beer, Wine and Spirits outlets (BWS) and Dan Murphy’s nationwide and will retail for A$17.00 per six-pack and A$45.00 per case.

A Duff beer went on sale in the UK in 2012 after the resolution of a trademark tussle. 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

PR Senior Account Manager

Clementine Communications Ltd
Fulham, London

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more