Russia gets taste for sparkling wines

Russian tastes for imported and sparkling wines are growing while the popularity of traditional beverages, such as vodka and beer, are in decline, according to a recent report by Wine Intelligence.

Russia

The Russia Wine Market Landscape Report 2014, published today by Wine Intelligence, details the consumer behaviour and attitudes of imported wine drinkers in Moscow and St Petersburg, representing a consumer market of approximately 6 million.

The study compared findings from a survey of a sample of this population in March 2014, to the same survey carried out in March 2012.

According to the report, consumption frequency of imported wines has risen significantly over the past two years, with 40% of respondents saying they drink imported wines at least twice a week, compared with 29% in 2012.

The most popular imported wine styles were lighter, sweeter styles of still wine, with rose wines and moscato making significant strides in terms of popularity, while sparkling wines have also shown growth with imported volumes in the Russian market doubling in the past five years.

The way in which Russians make purchasing decisions also appears to be changing.

The report said branding was increasingly important and the emergence of promotional offers in swaying purchasing decisions, with the proportion of respondents agreeing with the phrase “wine is an expensive drink” falling from 62% to 51% over the past two years.

Richard Halstead, COO of Wine Intelligence, said: “The Russian wine market presents many challenges for brand owners, but it’s clear the market is becoming more attractive from a consumer point of view”.

“The data suggests there is a growing interest in the lighter, fruit-driven wine styles, and in sparkling wine particularly, which is consistent with patterns we are seeing in some other markets”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

The Global Riesling Masters 2019

Deadline : 20th December 2019

The Global Pinot Noir Masters 2020

Deadline : 31st January 2020

Click to view more

Champagne Masters 2019

View Results

Rioja Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)