Russia gets taste for sparkling wines

19th May, 2014 by Lauren Eads

Russian tastes for imported and sparkling wines are growing while the popularity of traditional beverages, such as vodka and beer, are in decline, according to a recent report by Wine Intelligence.

Russia

The Russia Wine Market Landscape Report 2014, published today by Wine Intelligence, details the consumer behaviour and attitudes of imported wine drinkers in Moscow and St Petersburg, representing a consumer market of approximately 6 million.

The study compared findings from a survey of a sample of this population in March 2014, to the same survey carried out in March 2012.

According to the report, consumption frequency of imported wines has risen significantly over the past two years, with 40% of respondents saying they drink imported wines at least twice a week, compared with 29% in 2012.

The most popular imported wine styles were lighter, sweeter styles of still wine, with rose wines and moscato making significant strides in terms of popularity, while sparkling wines have also shown growth with imported volumes in the Russian market doubling in the past five years.

The way in which Russians make purchasing decisions also appears to be changing.

The report said branding was increasingly important and the emergence of promotional offers in swaying purchasing decisions, with the proportion of respondents agreeing with the phrase “wine is an expensive drink” falling from 62% to 51% over the past two years.

Richard Halstead, COO of Wine Intelligence, said: “The Russian wine market presents many challenges for brand owners, but it’s clear the market is becoming more attractive from a consumer point of view”.

“The data suggests there is a growing interest in the lighter, fruit-driven wine styles, and in sparkling wine particularly, which is consistent with patterns we are seeing in some other markets”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Account Manager

Justerini & Brooks
London, UK

Cider Master

Emily Estate UK Ltd
Bruton, Somerset, GB

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more