Russia gets taste for sparkling wines

Russian tastes for imported and sparkling wines are growing while the popularity of traditional beverages, such as vodka and beer, are in decline, according to a recent report by Wine Intelligence.

Russia

The Russia Wine Market Landscape Report 2014, published today by Wine Intelligence, details the consumer behaviour and attitudes of imported wine drinkers in Moscow and St Petersburg, representing a consumer market of approximately 6 million.

The study compared findings from a survey of a sample of this population in March 2014, to the same survey carried out in March 2012.

According to the report, consumption frequency of imported wines has risen significantly over the past two years, with 40% of respondents saying they drink imported wines at least twice a week, compared with 29% in 2012.

The most popular imported wine styles were lighter, sweeter styles of still wine, with rose wines and moscato making significant strides in terms of popularity, while sparkling wines have also shown growth with imported volumes in the Russian market doubling in the past five years.

The way in which Russians make purchasing decisions also appears to be changing.

The report said branding was increasingly important and the emergence of promotional offers in swaying purchasing decisions, with the proportion of respondents agreeing with the phrase “wine is an expensive drink” falling from 62% to 51% over the past two years.

Richard Halstead, COO of Wine Intelligence, said: “The Russian wine market presents many challenges for brand owners, but it’s clear the market is becoming more attractive from a consumer point of view”.

“The data suggests there is a growing interest in the lighter, fruit-driven wine styles, and in sparkling wine particularly, which is consistent with patterns we are seeing in some other markets”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more